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By Daphne & Shi Min http://www.her-lips.onsugar.com

By Daphne & Shi Min http://www.her-lips.onsugar.com. Theme & Design. Focus on simplicity and user-friendliness Navigations – Celebrity Make Up, Skin Care Tips Also focus on a girly pink theme Appeal better to our target audiences – ladies in general. Theme & Design.

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By Daphne & Shi Min http://www.her-lips.onsugar.com

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  1. By Daphne & Shi Min http://www.her-lips.onsugar.com

  2. Theme & Design • Focus on simplicity and user-friendliness • Navigations – Celebrity Make Up, Skin Care Tips • Also focus on a girly pink theme • Appeal better to our target audiences – ladies in general

  3. Theme & Design • Latest headlines – to update readers instantly about blog • Facebook/Twitter plug-in – allows readers to follow us on social media platforms easily and stay connected with us.

  4. Her Lips On Sugar • Her Lips On Sugar is created on 20/12/2010 and it has been updated regularly since 26/12/2010. • Main focus: Skincare Tips/Discussion • Secondary focus: Celebrity Make-Up • More to expect along the way: Product recommendations/Reviews

  5. Her Lips On Sugar • Skincare – Cleansing • To facilitate viewing, every blog post will filed in accordingly to navigations.

  6. Her Lips On Sugar • Celebrity Make Up – Blake Lively

  7. Statistics - Beginning • To track our online traffic, we decided to use http://www.sitemeter.com. • Through Sitemeter, we will receive overall weekly reports through email. • We will also be able to check the site directly to view traffic statistics. • Facebook and twitter will also be used to track traffic and responses – in addition to just creating connections with readers.

  8. v Statistics – Beginning • The first week’s (ending 26 December) site summary report

  9. v Statistics – Beginning • Total visits for week ending 26th December 2010

  10. Statistics - Beginning • Total page views for the week ending 26th December 2010

  11. Statistics - Beginning

  12. Statistics - Beginning

  13. Statistics – As of 01/01/11 • As at 1/1/11, statistics have increased as shown in the site summary report below.

  14. Statistics – As at 8/1/11 • As at 8/1/11, statistics have increased from 1/1/11 as shown in the site summary report below.

  15. Statistics – As at 12/1/11

  16. Statistics – As at 12/1/11 • Facebook Insights – Users’ rate

  17. Statistics – As at 12/1/11 • Facebook Insights – Interaction/Impressions

  18. Facebook • Generates the most traffic to Her Lips On Sugar site and has garnered responses on facebook updates as well. • Generates high insights as well as impressions (as shown in statistics earlier) • As at 12/1/11, our facebook fans amounted to 66.

  19. Twitter • As at 12/1/11, HerLipsOnSugar has 12 followers. • Currently, generates slow and little traffic to Her Lips On Sugar site. • Requires more time effort to be spent on Twitter to garner more followers.

  20. Traditional Media • Created a poster to garner more traffic to Her Lips On Sugar. • Implemented on 11/1/11. • Responses are present, but not as effective as facebook.

  21. Traditional Media • The poster created

  22. Experience Learnt Critical success factors • Consistency and Interaction • Focus is very important – content, across different channels used

  23. Improvement -Skin Care Product & Make up Product -Fashion Trends

  24. The End

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