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Chapter 8 Synectics

Chapter 8 Synectics . State the problem Take keyword from statement and use an analogy (take an EXCURSION) Personal analogy Direct analogy Symbolic analogy Fantasy analogy Look for ways of solving problems posed in the analogy situation

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Chapter 8 Synectics

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  1. Chapter 8 Synectics • State the problem • Take keyword from statement and use an analogy (take an EXCURSION) • Personal analogy • Direct analogy • Symbolic analogy • Fantasy analogy • Look for ways of solving problems posed in the analogy situation • Take the ideas generated and examine how they can be related back to the original problem

  2. PERSONAL ANALOGY • Describe the object by listing its basic characteristics • Describe the emotions the object might have in a given situation • Describe how someone feels when using the object • Describe what it feels like to be the given object

  3. Personal analogy - glass of wine • Characteristics • clear,fruity • Emotions • happy at dinner • friendly at parties • Feeling when using • sophisticated • tired • Object's feelings • wanted, important

  4. DIRECT ANALOGY • Make comparisons with analogous facts, information or technology. • Attributes of atoms and molecules provide interesting analogies for studying the management of information. • The idea is to describe a clear, straightforward relationship between the problem and some object, thing or idea.

  5. Direct analogy: paths across marshes and decision making • Decision-making can be likened to finding one’s way across paths over a marsh. • What are seemingly paths across the marshes often lead you the wrong way. • Unfamiliar and potentially hazardous options need careful analysis when making decisions in order to ensure that good choices are made.

  6. SYMBOLIC ANALOGY • Make use of objective and personal images to describe a problem. • Examples are like an Indian rope trick, like a thief in the night, like a pirate. • Seeking insights on how to deal with the problem.

  7. Symbolic analogy: the scarlet pimpernel Getting hold of the boss is like finding the scarlet pimpernel. "We seek her here, we seek her there, we seek her everywhere!"

  8. FANTASY ANALOGY • How do we in our wildest fantasy want..... (the problem to be solved) • Example: major surgery. How do we IOWF want the removal of a tumour to be carried out? Answer: without leaving any marks on the patient's skin. • This might lead to the use of two or more laser beams intersecting at a malignant tumour and destroying it.

  9. Fantasy analogy: peaceful management • How do we IOWF want to manage the office? • So that peace reigns all the time? • Solution:use style of management based on conflict avoidance.

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