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Introduction to poster presentation. János J. Szórád Summer School 2014. Posters in general. Definition : a poster is „ any piece of printed paper designed to be attached to a wall or vertical surface ” ( Gosling , 1999) Posters include both graphical and textual elements
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Introductiontoposterpresentation János J. Szórád SummerSchool 2014
Postersingeneral • Definition: a poster is „any piece of printed paper designed to be attached to a wall or vertical surface” (Gosling, 1999) • Postersincludebothgraphical and textualelements • Both eye-catching and informative • Usedsinceearliesttimesforadvertising and announcements,massproductionsincefrom 1870s • Commercial, political and scientificimportance
Concerningscientificposters • Acommunicationalmethod that visually tells the comprehensive, but condensed, story of a research project • Presenter’s objective is toengageinterestedvisitorsindialoguesthat • Explaintheresearch • Expandtheprovidedinformations • Takethevisitorsdirectlythedesiredtake-homemessage
Purpose of a scientificposter • To serve as a basis for structured communication • To convey findings in scientific research • To share ideas with colleagues • To get criticism and constructive input to the project • To serve as an alternative to longer oral presentations • To learn how to organize and effectively present research data
Parts of a scientificposter • Title and authors part • Abstract • Introduction • Results • Conclusions • Acknowledgementand references
Whatdoes an effectivepostercontain? • Viewer-friendly style with large (not small) typeface & informative subheadings • Brightbackgroundinstead of a darkone, withdarkcharacters • Use pictures, drawing and cartoons to present the majority of the information • Small offerings of information vs. long paragraphs oftext (bullets not sentences) • Logical and orderly progression of presentationSummarystatement(s) of key aspects • Easily understandablelanguage without jargon or undefined acronyms
Title and authors • Title = theshortestabstract of a poster • Should be compressedasmuchasitcan • Shouldimpressthecontent • Shouldtaketheappetiteforfurtherreading (makeitinteresting!) • Everyauthorsshould be written • Withthepropername • Withthecorrectinstitute/department • Contactinfo is alsoimportant • Thisshould be HUGE and easilyreadablefromfurtherdistances
Abstract • Similartosent-inabstract • Shouldcontainthe most necessaryinformationin a compressedform: • Scientificbackground • Scope of thestudy • Methodology • (a few) Results • Conclusions
Introduction • More compressedthan an articleIntroduction • Volume: maximally 10 sentences (or10points) • Content: • Project overview • Background of the project • Statement of the project’s purpose • Relevancetotheaudience • Alwaysusecitations!
Materials and methods • Providesinformationabouttheusedapproachesfortheinvestigation • Includesbrief notes onmaterials and resources, like special equipment, used in the investigation • Should be more schematicthan an articleMat&Met
Results and discussion • Charts, graphs and figures are themostappropriate • Focusonthefollowings: • Whichresultsmatter and whyaretheyimportant? • Were there expected or unexpected outcomes? • Weretheresultssignificantornot? Why? • Limit thevolume of legends • Avoidtoomuchinformation (the TMI Trap)
Conclusions • Summarizingthe major findings • Conclusions will pull the information presented together for the audience • Definethefollowings: • Conclusionsfromyourvalues • Take-homemessage • Futuredirections
Acknowledgementand references • Here youcan acknowledgeindividuals who contributed commentsand ideas to the project • Acknowledge organizations and agencies that contributed funding to the projectaswell, notonlyscientificadvises! • Citationshould be consistentwiththe text and shouldnotcontain more than 10 references!
Format - the „secretingredient” • There is no idealformatforanyposterpresentation; youcanmakeitasyourwish • A lotdependsonthepresenter
Howtopresent a poster? • Purpose of presentation: • Tointerpretyourresearchfortheaudiencepersonally • Tomakecontactwiththeviewers and theresearchersrepresentedthere • Major rules • 1. Don’t readyourposter! Usefigures and tablesinsteadtoexpressyourthoughts! • 2. Be prepared! Expectforquestions! • 3. Don’t puteverythingontheposteraccordingtoyourresearch! (handoutscan be helpful) • 4. Ifyoudon’t knowtheanswerathand, makeviewerresponsibleforfollowup!E.g. preparewithsome business cards, etc. • 5. Ifthequestionwas out of thescope (oryoudon’t knowtheanswer), admitit! • 6. Viewerfirst! Avoidconversationsinother, non-scientifictopics, whenyouhave a viewer!
Helpfulsources • http://colinpurrington.com/tips/academic/posterdesign • http://cse.ksu.edu/files/cse//CSE%20Symposium%20PosterPresentation%202011.pdf • http://www.stanford.edu/group/blocklab/dos%20and%20donts%20of%20poster%20presentation.pdf • https://www.youtube.com/watch?v=vMSaFUrk-FA