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BUSINESS TOURISM in BOURNEMOUTH. BIC/Pavilion & Bournemouth International Conference Bureau (BICB). Business Tourism. BIC leads on delivering Large Conventions, 500+; Exhibitions, Large Corporate and Public Events
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BUSINESS TOURISM in BOURNEMOUTH BIC/Pavilion & Bournemouth International Conference Bureau (BICB)
Business Tourism • BIC leads on delivering Large Conventions, 500+; Exhibitions, Large Corporate and Public Events • BICB leads on delivering smaller Conferences, Meetings, Seminars, Courses and Hospitality Events – Many of which take place in hotels and venues • BICB Delegate Reservations sources delegate accommodation for BIC events
Business Tourism • In 2008/09, Bournemouth’s Business Tourism was valued at an Economic impact of £115 million - BIC/Pavilion directly contributed £ 70 million - BICB Hotels/Venues contributed £ 45 million - 149,815 residential delegates/Exhibition visitors - 116,877 day delegates/visitors - 349,621 bednights
Business Tourism • A Delegate can spend between £120 and £460 per day, when attending a UK Conference (Visit Britain Research – Sept 2006) • The BIC/Pavilion directly and indirectly sustains more than 4,100 FTE jobs in Bournemouth’s Tourism, Leisure, Hospitality and Retail sectors
Business Tourism Key Target Sector Types BIC - National Association Conventions x 350+ delegates - Corporate Conferences/Presentations Midweek; Minimum 2 days/nights - Regional Public Exhibitions Weekends; Minimum 3 days - National/Regional Trade Exhibitions Midweek; Minimum 2 days BICB - Corporate Events, up to 300 delegates. - Business Meetings, Training, Seminars, Hospitality Residential/Non-residential, 2.5 hour drive time
Business Tourism Primary Target Sectors BIC – Political, Union & Local Government. Medical (Pharmaceutical, Health, Nursing) Financial & Insurance National Associations, Societies, Royal Colleges, Federations and Institutes BICB – Financial, Insurance, Specialist Training, AGM’s, Dinners, Social Functions, Networking Events
Business Tourism • Current Trends/Challenges Corporate events – Smaller, fewer, less frequent. Association events – Similar number, but fewer delegates, shorter tenancy Exhibitions – Smaller in size and tenancy; Regional shows have cancelled. Wedding shows unaffected! Entertainment events have remained popular, with minimal price resistance for top-line acts Generally, secondary spend on all events has reduced
BIC/PAVILION • Opportunities. - Arms-length Management Option - Improve Customer Relationships - Maximise Domestic Client Base (Price/package flexibility, VFM) - Diversification - Investment - Rationalise Venue vs Destination services - Manage own events – leisure/activity-based