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Sustainable management Metropolia, Business Ethics IP week

Sustainable management Metropolia, Business Ethics IP week. 6 CSR and Sustainable Development. Can CSR deliver SD?. To what extent does CSR deliver Sustainable Development? John Elkington Author of ‘Cannibals With Forks’, 1998 Inventor of Triple Bottom Line . CSR delivers SD?.

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Sustainable management Metropolia, Business Ethics IP week

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  1. Sustainable managementMetropolia, Business Ethics IP week 6 CSR and Sustainable Development

  2. Can CSR deliver SD? • To what extent does CSR deliver Sustainable Development? John Elkington Author of ‘Cannibals With Forks’, 1998 Inventor of Triple Bottom Line

  3. CSR delivers SD? • World Economic Forum 2006 annual summit: “Get ready for radical disruption of markets, societies and ecosystems” • Visited by 735 CEO’s • CSR: It is about capacity to thrive and survive in a very different operating environment

  4. Corporate Social Responsibility • Responsibility towards: • Consumers • Employees • Environment • Business partners (chain responsibility)

  5. CSR: Responsibility towards: • Consumers (John F. Kennedy, 1962) • The right to be safe • The right to be informed • The right to choose freely • The right to be heard • Employees (ILO standards, 175 member states) • Freedom of association • Elimination of all forms of forced/compulsory labour • Abolition of child labour • Elimination of discrimination (in employment and occupation)

  6. CSR: Responsibility towards: • Environment: • Environmental legislation • Direct regulation (strict + sanctions) • Indirect regulations (pay according to pollution) • Market corrections • Consumers ‘vote with their wallets’ • Corporate self-direction • Individual self regulation • Collective self regulation (FSC, MSC) • Environmental convenants

  7. Chain responsibility • Upstream: You are (partly) responsible for behavior of your suppliers, or at least you support continuation of behavior. • E. g. produced by child labor • Downstream: You are (partly) responsible for behavior of your customer, or at least you facilitate behavior. • E.g. waste disposal of your product

  8. Chain Responsibility Expectations of society supplier producer wholesaler retailer consumer

  9. Transparency in CSR • As part of disclosure policy • Comparable and in addition to annual reporting • Use Key Performance Indicators (KPI’s) in Social and Environmental matters • Invite 3rd parties to check and benchmark • Responsive to issues, ongoing discussions, and honesty about progress.

  10. Stages of CSR

  11. Assignment 5 • Find a company listed in Fortune Global 500 (2012), with a recent (2011-12) CSR report. • Check for Global Reporting Initiative CSR reports the site Corporateregister.com

  12. Assignment 5 Quality of CSR • Check the CSR report on quality • Since how long do they report (and yearly)? • What kind of GRI standard/level? • Is it 3rd party audited/checked? • Do they make use of (universal) standards? Like ISO, Fair Trade, labels, LEED, etc. • What kind of framework for CSR is used? (Global Compact, Agenda 21, Earth Charter, etc.) • Are there other quality markers you can think of?

  13. Assignment 5; CSR strategy In what stage is your CSR company? Check for the 6 factors at which stage the company is. Give overall conclusion.

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