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Technology Seminar “Grow & Retain Members Using Technology “ March 5, 2011. Agenda. Grow Importance of a web presence How to establish Retain Understanding needs through surveys Review Examples Guest surveys Member surveys Nonrenewal surveys Survey resources Questions and conclude.
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Technology Seminar “Grow & Retain Members Using Technology “ March 5, 2011
Agenda • Grow • Importance of a web presence • How to establish • Retain • Understanding needs through surveys Review Examples • Guest surveys • Member surveys • Nonrenewal surveys • Survey resources • Questions and conclude
Websites are Important! • Club doesn’t have a website • Get one – it’s free: freetoasthost.org • Down & Dirty • Home page only • Club location, meeting time, address, contact • Example: Longhorn Toastmasters http://longhorntoastmasters.org/
Websites are Important! • Club has a website • Get it registered with TI!!!!!!!!!!!!!!!!!!!! • Toastmaster.org • Login • Officer resources • Club Central • Update my club meeting information
Websites are Important! • Toastmasters.org • Find a club
Keep those members! • Out of our control (Examples) • In our control (Examples)
Understanding the members needs • Discuss 1x1 • Club meetings • Surveys Many times, members will say things in a a survey they would not in person, giving you another perspective.
Understanding the members needs • Survey Examples • Guest surveys • Member surveys • Nonrenewal surveys
Guest Survey • Short and to the point • A professional follow-up • Identify areas to improve join rate
Member Survey • Understand members needs and desires • Identify areas of improvement • Identify those shrinking violets • Identify potential new officers and ones that want to be more involved
Member Survey You may be surprised at the results of WHO and WHAT people are interested in!
Member Survey Always provide an opportunity for comments and additional feedback
Non renewal survey • Short and to the point • A professional follow-up • Identify areas to improve retention rate
Free survey resources • www.surveymonkey.com • www.zoomerang.com • Limited or basic survey capabilities at no charge. Usually 10 or fewer questions, and limited reporting and printing. • I have found the free account to be more than adequate.