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Figure 9.1 Hub and spoke network. (b). (a). Figure 9.2 (a) Ring network (b) Hierarchical network. Table 9.1 Comparing physical and virtual networks.
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(b) (a) Figure 9.2 (a) Ring network (b) Hierarchical network
Figure 9.3Passenger numbers: Baltimore Providence marketThis illustration is adapted from material contained in Harvard Business School’s case Southwest Airlines: 1993 (A) 9-694-023; Harvard Business School’s case Southwest Airlines in Baltimore 9-602-156; and from industry sources.
Table 9.2Comparison of transaction costs for letter, telephone and webSource: Voss (2000).8 Reprinted by permission of the Institute of Customer Service
Figure 9.5Resource activity map for a domestic appliance retailer