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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants

HubSpot’s Partner Office Hours for Marketing Agencies & Consultants. w/ Patrick Shea VAR Marketing Manager @mpatrickshea. Hashtag # HubSpotHours. This Episode, Past Episodes & Other Stuff!. HUBSPOT.TV. Welcome (Back) Meghan!. Call to Action Best Practices & HubSpot’s New Tool.

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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants

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  1. HubSpot’s Partner Office Hours for Marketing Agencies & Consultants w/ Patrick Shea VAR Marketing Manager @mpatrickshea Hashtag #HubSpotHours

  2. This Episode, Past Episodes & Other Stuff! HUBSPOT.TV

  3. Welcome (Back) Meghan!

  4. Call to Action Best Practices & HubSpot’s New Tool

  5. Problem: On average 98% of visitors to a website leave without ever converting. (source: AvinashKaushik) Sign you have this problem: You have decent traffic, but your leads are low or flat.

  6. MAKE IT BIG

  7. GIVE IT ROOM TO BREATHE

  8. GIVE IT PROMINENT PLACEMENT

  9. USE COLORS THAT CONTRAST

  10. CREATE A SENSE OF DIRECTION

  11. FOCUS ON TEXT

  12. Call to Action Manager

  13. Create a CTA in Seconds Choose features & generate, upload an image, or have HubSpot generate a random style for you.

  14. CTA Manager Sort by views, view-to-click rate, clicks, click-to-subscribe rate, subscriptions/conversions, view to subscription rate.

  15. A/B Test Your CTAs Create two different CTAs and HubSpot will test them against each other,showing you the outcomes of each. Then just pick a winner and disable the other one. Enterprise only

  16. One of these CTAs resulted in 13 times as many clicks

  17. Keep Track of your CTAs

  18. Easy CTA creation & testing SEO Built-In Cross-platform use Faster than other buttons Integrated editing Take Aways

  19. This Episode, Past Episodes & Other Stuff! HUBSPOT.TV

  20. THANK YOU.

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