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Technology Assessment: FMC – Fixed Mobile Convergence DeLynn Bettencourt – delynnb@gmail.com Kevin Cheng - kkwcheng@gmail.com Yuval Elshtein – elshtein@haas.berkeley.edu Qintao Zhang - qtzhang@berkeley.edu Overview Trends in Spectrum Fixed Mobile Convergence Technology
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Technology Assessment: FMC – Fixed Mobile Convergence • DeLynn Bettencourt – delynnb@gmail.com • Kevin Cheng - kkwcheng@gmail.com • Yuval Elshtein – elshtein@haas.berkeley.edu • Qintao Zhang - qtzhang@berkeley.edu
Overview • Trends in Spectrum • Fixed Mobile Convergence Technology • Industry Overview • Proponents of technology • Industry reaction • Strategic considerations
Spectrum trends Source: Federal Communications Commission
FMC Source: Cisco
Driving (Cellular Network) Coffee Shop (Hotspots) Airport (Hotspots) Office (IPBX/WLAN) Diagram of Multi-mode Mobile Device Usage Multi-Mode Mobile Device Home (Wi-Fi or local wireline provider) USER
Driving (Cellular Network) Coffee Shop (Hotspots) Airport (Hotspots) Office (IPBX/WLAN) Diagram of Multi-mode Mobile Device Usage Multi-Mode Mobile Device ? Home (wi-fi or local wireline provider) USER
The Promise of FMC • Single phone and phone number for all locations • Able to choose the lowest rate and SEAMLESSLY transfer calls to take advantage of it • Have decent cell reception indoors
Examples of Multi-mode Phones Multi-Mode Mobile Device Gigaset SL75 WLAN VoIP cordless telephone for the home or office Motorola CN620 dual-mode phone (not pictured) - roam between cellular and 802.11 networks Works with about 75 per cent of access points from Avaya and Proxim Corp. UTStarCom F1000 WIFI VOIP Phone
Industry Overview Average Monthly Household Telecommunications Expenditures By Type of Provider
Industry Overview Top US Wireless Network Operators Top US Wireline Network Operators Top Cable and Satellite Companies (Ranked By Sales)
Pushing FMC Handset Manufacturers • Fairly inexpensive to add Wi-Fi capability to a handset, • FMC is a truly disruptive technology that provides both • cost savings and convenience to the customer
Affected players • Wireline • Usually the ones who supply high speed Internet access to businesses • Interface to wired service while at home • Cellular Service Providers • Reduce customer churn • Cingular, Verizon, and Sprint/Nextel are reselling access to a 3,300+ hotspot network operated by Wayport, Inc.
Affected players • VoIP • Skype, a major VoIP provider, will have its service installed on the i-mate PDA • VoIP pureplays will need strategic partnerships to ensure they remain in the FMC network • Handset Manufacturers • Should partner with service providers to ensure rollout of FMC - “Avaya To Resell Dual-mode Motorola Handset For Cellular, WLAN Networks”
Affected players • Handset OS • Meanwhile, Microsoft is partnering with Sleipner-Calypso to provide seamless transfer capability using software • “Kineto Wireless, has joined the Symbian Platinum Partner program and will port the Kineto UMA Client Software to the Symbian OS platform”
Strategy Issues • System Effects: • FMC relies on the interworking of several components: the handset, the cellular network, the VoIP technology, the WIFI network, among others • Lock-in • Providing partial call rollover (transition only to authorized networks) might be employed by incumbent cellular carriers • Network Effects?
Strategy Issues • Standards • 802.11x • Seamless transition standards are crucial • Kineto wireless ( a startup supplier of convergence hardware ) was able to sign up most of the major vendors to the UMA (unlicensed mobile access) standard, eventually becoming 3GPP (3rd Generation Partnership Program) British TelecomCingularEricssonMotorolaNokiaNortel NetworksO2Research in MotionRogers WirelessSiemensSony EricssonT-Mobile US
Questions? • FMC – Fixed/Mobile Convergence (also called WCC - Wifi/Cellular convergence • And Cell-Fi)AP - Wifi access pointIP PBXs – Digital PBX system that uses VOIPWi-Fi WLANs - inside the office, wireless phones that use the office WLAN VoWLAN – Combination of IP PBX and WLAN to have an in-office portable phone (also called Voice Over Wi-Fi) • Wireline networks - Use wires and cables to connect customers’ premises to central offices maintained by telecommunications companies. • Wireless networks - Operate through the transmission of signals over networks of radio towers. • WiMAX — World Interoperability for Microwave Access, also known as IEEE 802.16 — is an emerging global broadband wireless standard • LEC – Local Exchange Carriers. Wireline service providers that connect a voice call locally • VOIP – Voice over IP. Voice communications are normally split up and reassembled by telecommunications companies’ switching and routing equipment. Voice over Internet Protocol splits up the conversation into packets in the telephone, transmitting the conversation over the Internet.