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MRKT 310 Principles of Marketing<br>Week 4 Writing Assignment<br>Part 1 - Consumer Behavior: How People Make Buying Decisions<br>
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MRKT 310 PRINCIPLES OF MARKETING / TUTORIALOUTLET DOT COM MRKT 310 Principles of Marketing FOR MORE CLASSES VISIT www.tutorialoutlet.com MRKT 310 Principles of Marketing Week 4 Writing Assignment Part 1 - Consumer Behavior: How People Make Buying Decisions Learning Outcomes Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service. Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service. Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.