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MARKETING STRATEGIES / TUTORIALOUTLET DOT COM

Some international companies choose to follow a multinational (multidomestic) strategy—a strategy of adapting products and their marketing strategies in each national market to suit local preferences. A multinational strategy is just what its name implies—a separate strategy for each of the

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MARKETING STRATEGIES / TUTORIALOUTLET DOT COM

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  1. MARKETING STRATEGIES / TUTORIALOUTLET DOT COM

  2. MARKETING STRATEGIES / TUTORIALOUTLET DOT COM Marketing strategies FOR MORE CLASSES VISIT www.tutorialoutlet.com Some international companies choose to follow a multinational (multidomestic) strategy—a strategy of adapting products and their marketing strategies in each national market to suit local preferences. A multinational strategy is just what its name implies—a separate strategy for each of the multiple nations in which a company markets its products. To implement a multinational strategy, companies often establish largely independent, self-contained units (or subsidiaries) in each national market. Each subsidiary typically undertakes its own product research and development, production, and marketing. In many ways, each unit functions largely as an independent company. Multinational strategies are often appropriate for companies in industries in which buyer preferences do not converge across national borders, such as certain food products and some print media.

  3. MARKETING STRATEGIES / TUTORIALOUTLET DOT COM This presentation uses a free template provided by FPPT.com www.free-power-point-templates.com

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