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CUSTOMERS HERB MARKS / TUTORIALOUTLET DOT COM

Segmentation, Targeting, and Positioning:<br>Building the Right Relationships with the Right Customers<br>Herb Marks began making wooden writing utensils as a hobby until Mel Yoder<br>

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CUSTOMERS HERB MARKS / TUTORIALOUTLET DOT COM

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  1. CUSTOMERS HERB MARKS / TUTORIALOUTLET DOT COM

  2. CUSTOMERS HERB MARKS / TUTORIALOUTLET DOT COM Customers Herb Marks FOR MORE CLASSES VISIT www.tutorialoutlet.com Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Herb Marks began making wooden writing utensils as a hobby until Mel Yoder recognized Herb's talent. Mel immediately ordered 250 pens and pencils of various styles to be displayed in his shop's showcase. Within three months, the writing utensils were a hit! Herb Marks had never thought of marketing his talent but Mel's enthusiasm and the recent sales were enough to change his mind. With limited resources, Herb contacted three additional specialty shops within 100 miles. He explained his manufacturing processes and engraving options to each. All three shops' owners placed a trial order. Within two months, just prior to the holiday season, each shop owner placed an additional order. Herb was ecstatic!

  3. CUSTOMERS HERB MARKS / TUTORIALOUTLET DOT COM Thank you

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