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Proudly Strawless

Proudly Strawless. Our Team: Ryan Houx, Matt Harpell, Spencer Havens, Henry Herman, Jake Samuelson, Charlie Schoonveld, and Ava Tusek. What is Proudly Strawless?.

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Proudly Strawless

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  1. Proudly Strawless Our Team: Ryan Houx, Matt Harpell, Spencer Havens, Henry Herman, Jake Samuelson, Charlie Schoonveld, and Ava Tusek

  2. What is Proudly Strawless? Proudly Strawless is an eco-friendly solution to the plastic straw. Our cutting-edge design is 100% recyclable and allows customers to have all of the suction capabilities of a regular straw.

  3. So, why can’t straws be recycled? • Too small for recycling machines • Slip through cracks during recycling • End up in landfills or the ocean

  4. Problems 3.8 Billion Straws • 500 million straws used everyday in America • Top 10 most common items found during beach cleans Over a week to go to the moon and back

  5. Problems • Reduce the amount of straws consumed • Governments looking for a new alternative • China’s plastic waste ban

  6. Opportunity • No available product that reduces amount of plastic in straws • Addresses the problem of using straws daily • A need for an easily-recyclable product • Coffee shops want to be strawless • No CPG that combines a straw and cup

  7. Product Description • Reduces the amount of plastic waste in the environment • Our product is designed for on-the-go drinks • Easier to recycle • Cuts out 1/3rd the amount of straw • Made out of disposable plastic • Harder to spill

  8. Product Design Cup Dimensions • Cup width bottom: 5.6 cm • Cup width top: 8.5 cm • Cup height: 12.5 cm • Straw height: 11.5 cm • Straw width: 0.7 cm

  9. Product Process • Manufactured from compostable plastic • Extra-tight lid • Washer to catch attached straw • Thinner dimensions • Sold to food and beverage vendors

  10. Competitors

  11. Our Target Market • On-the-go beverage companies in America • Marketing toward entire world • 155,000 convenient stores in the US (as of Dec. 2017) • 211,000 fast food restaurants • Eco-friendly companies • Examples: 7- Eleven, Krispy Kreme, Jamba Juice, and other large or small companies • A benefit of our brand is recognition of global ecological awareness

  12. Behavior of Target Market Those who will buy our product from beverage stores include... • Citizens who don’t have a lot of disposable time • 60% of Americans favor convenience over saving money • Citizens who want to drink from convenient cups without harming the planet • People who want to lessen their impact on the earth • Convenience for on-the-go customers

  13. Demographic market • Global consumer packaged good • Will be sold in middle to upper-class locations to afford our product • People who use disposable water bottles

  14. Never 3.8% 216 RESPONSES Always 23.85% Sometimes 25.9% Often 46.5%

  15. No 9.7% 185 RESPONSES No 9.7% Yes 90.3% Yes 90.3%

  16. No 7.6% No 7.60% 185 RESPONSES NO 7.6% Yes 92.4% Yes 92.4% Yes 92.4%

  17. 185 RESPONSES Paper Plastic 57.95 42.1%

  18. Revenue Model • We will patent our design • Anyone will be able to buy our design and use it • Market Proudly Strawless to B-corporations • Sell patent to larger manufacturer to make our product

  19. Works Cited • (https://www.plasticpollutioncoalition.org/pft/2017/4/28/are-drinking-straws-dangerous) • https://www.statista.com/statistics/815516/on-the-go-single-use-plastic-consumption-european-union-eu-28/ • https://www.strawlessocean.org/faq/ • http://time.com/money/5333715/starbucks-hyatt-ban-plastic-straws/ • https://www.strawlessocean.org/faq/ • https://www.greenmatters.com/renewables/2018/07/18/aowRJ/why-are-straws-bad • https://www.inc.com/brit-morse/simply-straws-wants-to-replace-plastic-straws-with-glass.html • https://www.fastcompany.com/40547187/starbucks-generates-an-astronomical-amount-of-waste-can-it-stop • https://www.cookinglight.com/news/plastic-straws-banned-in-california • https://www.thrillist.com/eat/nation/starbucks-sippy-cup-lids-straw-ban#

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