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Carp Sushi: A Fusion of Tradition and Contemporary Taste

Explore the rich history and cultural significance of Carp Sushi, a symbol of strength and a testament to the evolution of Japanese values. This unique fusion of traditional and contemporary flavors offers a quick energy snack for busy adults, college students, and those with diverse taste palettes. Each pack includes 8 large pieces of sushi, chopsticks, and wipes. Packaging features bright colors and emphasizes the energizing nature of Carp Sushi.

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Carp Sushi: A Fusion of Tradition and Contemporary Taste

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  1. R. Hashim J. Jacobs S. Sanchez J. Heras Ethnic Value Matching Project MKTG 301, Spring 06 Prof. Carter

  2. Geography Earth *Island *Mountainous *Volcanic *Dangerous *Important Lakes and rivers Agriculture Most Common *Tea *Rice Natural Food Resources *Sea Life *Rice *Soy Minerals *Classified by map

  3. Climate *Cold in North *Warm in South Weather *Ranges from Sunny to stormy

  4. History *Recognized in 57AD by China *China sustains Japanese technology during early written history *Japanese were a type of communal survivalists *Religion *Shinto, Buddhism, and Zen shape culture Harmony Nature as One Pride in detail Etiquette Respect Traditions Mature

  5. Culture Today’s Japanese culture has arguably become more known than any other Asian culture in the world. But early J-Culture is a different story. Pre-written history of Japan overlaps with a time when most of the world had been recording for hundreds of years. Japan’s initial roots could not be more ambiguous. Influential Chapters *Religion *Food (the maturing of) *Geisha *Samurai *Modernization Movement

  6. Values *Nihonjinron - or uniquely unique The assertion that Japanese values are so unique from the rest of the world, no one else can grasp their meaning *Great Collectivism *Harmony within (Zen) *Emphasis on education Pride in one’s work *Being one or flush with society

  7. Sushi Form *Original Ingredients Carp Salt Rice *“Funa” symbolized strength *Relationship with Rice, the Sea, and Fish *Season and preparation History - From long-term storage for survival to instant meals

  8. Function *Pride *Creativity *Artistic basis *Tokyo/Edo (Capital of Sushi/Sashimi) *Sushi transcends Japan and is altered to fit characteristics of every society. *In America, typical sushi has been enlarged to flow with general American cultures/values.

  9. Facilitation *Carp, the symbol of strength *The Asian symbol of strength gave literal strength to Japan. It became and excellent source of protein and energy. *Originally, Carp Sushi was not to be an art form, but today’s sushi has closed the gap between necessity and luxury. Sushi is now nothing less than artistic. *Old county saw sushi as a necessity for survival. It evolved into an art, and then transcended its culture. Now, in the New Country, it lives on.

  10. Triangulation Connection *Carp Sushi embodies symbolic Value Strength *Contemporary Sushi embodies Value Pride Art A traditional dedication to actual “Sushi” - Rice *Yesterdays values have evolved from 1)Survival to the acceptance of 2)Zen to Today’s 3)hybrid of life’s early journeys Sushi is a remembrance of Japanese history. Carp-tales

  11. Target Market *Busy adults on the run *18-50 years of age *College students / work force *Those w/ both a traditional taste palette and a contemporary palette *Emphasis on those who want a quick energy snack

  12. BIWA “to go” Traditional Taste Contemporary Taste Carp for More Mature Palettes Tuna for Palettes Less Accustom To sushi 8 large pieces of sushi, 1 pair of chopsticks, 2 packages of wipes Packaging has bright colors and words emphasizing energy.

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