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Blogging: Just the beginning

Blogging: Just the beginning. Everything changes when you make readers leaders. Dean Betz, online news editor. Blogging: Just the beginning. Blogs Engaging our writers – and our Web site – more with readers. Blogging: Just the beginning. Blogs

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Blogging: Just the beginning

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  1. Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor

  2. Blogging: Just the beginning • Blogs • Engaging our writers – and our Web site – more with readers

  3. Blogging: Just the beginning • Blogs • Engaging our writers – and our Web site – more with readers • Providing more perspective on topics than we could with our own staff alone

  4. Blogging: Just the beginning • Blogs • Engaging our writers – and our Web site – more with readers • Providing more perspective on topics than we could with our own staff alone • Changing the way we cover news – for the better

  5. Blogging: Just the beginning • Blogs • Engaging our writers – and our Web site – more with readers • Providing more perspective on topics than we could with our own staff alone • Changing the way we cover news – for the better • The future? It's not about us. It's about the readers

  6. Blogging: Just the beginning • The staff

  7. Blogging: Just the beginning • The staff • Blogging by reporters and editors

  8. Blogging: Just the beginning • The staff • Blogging by reporters and editors • Still the newspaper’s voice

  9. Blogging: Just the beginning • The staff • Blogging by reporters and editors • Still the newspaper’s voice • First steps at building a relationship with the readers through comments and feedback

  10. Blogging: Just the beginning • MeMo

  11. Blogging: Just the beginning • MeMo • Started as a daily commentary on popular culture for staff

  12. Blogging: Just the beginning • MeMo • Started as a daily commentary on popular culture for staff • Now one of site’s most popular blogs, earned honors (including an EPpy) for its clever, oblique angle.

  13. Blogging: Just the beginning • Mama Drama

  14. Blogging: Just the beginning • Mama Drama • Early step at giving community a voice

  15. Blogging: Just the beginning • Mama Drama • Early step at giving community a voice • Launched early 2006

  16. Blogging: Just the beginning • Mama Drama • Early step at giving community a voice • Launched early 2006 • Original videos, great comment-conversation

  17. Blogging: Just the beginning • Hurricane Rita

  18. Blogging: Just the beginning • Hurricane Rita • Real-time reporting of storm’s approach, massive evacuation

  19. Blogging: Just the beginning • Hurricane Rita • Real-time reporting of storm’s approach, massive evacuation • Readers connect, share experiences in comments

  20. Blogging: Just the beginning • The Road Home

  21. Blogging: Just the beginning • The Road Home • Readers’ report on evacuation via phone, e-mail, text

  22. Blogging: Just the beginning • The Road Home • Readers’ report on evacuation via phone, e-mail, text • Share tips on gas, supplies, highway congestion

  23. Blogging: Just the beginning • The Road Home • Readers’ report on evacuation via phone, e-mail, text • Share tips on gas, supplies, highway congestion • ‘Networked journalism’ on a simple scale

  24. Blogging: Just the beginning • Best blogs

  25. Blogging: Just the beginning • Best blogs • "Number One … the Houston Chronicle. By a mile" • Relationship with readers: “Alternately inform, and be informed by them”

  26. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation

  27. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation • Currency

  28. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation • Currency • Quality of writing, thinking and linking

  29. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation • Currency • Quality of writing, thinking and linking • Voice

  30. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation • Currency • Quality of writing, thinking and linking • Voice • Comments, reader participation

  31. Blogging: Just the beginning • Best blogs • Ease-of-use, clear navigation • Currency • Quality of writing, thinking and linking • Voice • Comments, reader participation • Range, originality

  32. Blogging: Just the beginning • Changing reporting

  33. Blogging: Just the beginning • Changing reporting • Reporters blogged Enron trial live

  34. Blogging: Just the beginning • Changing reporting • Reporters blogged Enron trial live • Readers added depth via comments

  35. Blogging: Just the beginning • Changing reporting • Reporters blogged Enron trial live • Readers added depth via comments • Back-and-forth grew into “Ask Mary”

  36. Blogging: Just the beginning • Readers add • breadth

  37. Blogging: Just the beginning • Readers add breadth • … from pets

  38. Blogging: Just the beginning • Readers add breadth • … to guns

  39. Blogging: Just the beginning • Readers add breadth • … to gadgets

  40. Blogging: Just the beginning • Readers add breadth • … to faith

  41. Blogging: Just the beginning • It’s not about us

  42. Blogging: Just the beginning • It’s not about us • It’s about the network

  43. Blogging: Just the beginning • It’s not about us • It’s about the network • Tools for people to tell their own stories

  44. Blogging: Just the beginning • It’s not about us • It’s about the network • Tools for people to tell their own stories • Make groups

  45. Blogging: Just the beginning • It’s not about us • It’s about the network • Tools for people to tell their own stories • Make groups • Drive the news

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