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Data Services

A company that thinks BIG and acts small. Data Services. Who We Are.

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Data Services

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  1. A company that thinks BIG and acts small. Data Services

  2. Who We Are Great Lakes List Management (Great Lakes Lists) is a multifaceted direct marketing service provider. In addition to list management services we also offer a broad scope of products and services to enhance multi-channel marketing efforts and facilitate the best possible outcome for your company. A company that thinks BIG and acts small. 800-964-5478

  3. What We Have To Offer • Experience • On-Site Service Bureau • Data Products • Compiled Data • Psychographic/Behavioral Data • Response Driven Data • New Mover Data • Trigger Data • Clusters • Data Services • Brokerage • Hygiene • List Management A company that thinks BIG and acts small. 800-964-5478

  4. Experience Counts • Great Lakes Lists was established in 1972. All of our seasoned sales personnel have at least 14 years of sales and marketing experience in the list industry. Few companies can offer the valuable insight that our long-term, dedicated sales force provides. A company that thinks BIG and acts small. 800-964-5478

  5. On-Site Service Bureau • Great Lakes Lists is one of the only list companies to offer an on-site service bureau. Our service bureau provides: • The ability to provide custom counts with lightning fast response time. • Merge/purge and suppression services. • Priority service at no additional charge. • Example: A client called at 3:20pm EST with a list request. Great Lakes Lists was able to produce the order and have it to the client’s service bureau by 4:00pm EST. The client stated that they were astounded and amazed! • The flexibility to manipulate data to suit your company’s needs. A company that thinks BIG and acts small. 800-964-5478

  6. Data Products • Compiled Data • Psychographic/Behavioral Data • Response Driven Data • New Mover Data • Trigger Data • Clusters A company that thinks BIG and acts small. 800-964-5478

  7. Compiled Data • Great Lakes Lists has earned the trust of 4 of the largest consumer data compilers in the country. All of these databases are licensed and housed in our on-site service bureau. Great Lakes Lists also licenses and houses Dun and Bradstreet’s business database. You will be hard-pressed to find another data company with this many compiled databases in-house. A company that thinks BIG and acts small. 800-964-5478

  8. Compiled Data • Represents 4 of the top 5 compilers in the country.  • Allows Great Lakes Lists to provide as much as 40% more qualified data for your business than our top competitor. • Includes a total of 1,538 selectable data points. A company that thinks BIG and acts small. 800-964-5478

  9. Psychographic/Behavioral Data: • Great Lakes Lists manages three of the largest psychographic/behavioral databases in the country. They are derived from direct consumer responses to multiple surveys and include ailments, lifestyle preference, hobbies, consumer packaged goods, finance, past purchase history, plan to purchase categories, automotive, insurance, retail preference - and much more. A company that thinks BIG and acts small. 800-964-5478

  10. Psychographic/Behavioral Data: • Offers a total of 6,428 selectable lifestyle attributes. • Provides great demographic penetration including age, income, home owner, and presence of children. • An in-house service bureau allows us to combine multiple files with the same attributes delivering the maximum possible de-duplicated counts. A company that thinks BIG and acts small. 800-964-5478

  11. Response Driven Data • Great Lakes Lists manages individual response driven databases which are single sourced direct response lists. We receive and process hotline data for consumers who have responded in the very recent past. In many cases, data is received in real-time from our list owners, thereby enabling our clients to react to consumers within a narrow window of their next probable transaction. A company that thinks BIG and acts small. 800-964-5478

  12. Response Driven Data • Categories include new credit card issues, catalog credit, cruise vacations, insurance applicants, apparel, seniors, education, payday loan and much more. • Daily, weekly, monthly, and real time data feeds ensure that our clients are first-to-market. • All raw data is provided with postal hygiene, national DO-NOT-CALL scrubs, and has the opportunity to be appended with additional demographic attributes. A company that thinks BIG and acts small. 800-964-5478

  13. New Mover Data • Daily feeds from utility hookups allow Great Lakes Lists to have an advantage over most data providers. This provides a first-to-market opportunity to our clients in one of the most highly sought after trigger event markets available. A company that thinks BIG and acts small. 800-964-5478

  14. New Mover Data • Proprietary processes enable Great Lakes Lists to discriminate between new movers, new phone connects, and phone disconnects. • Our ability to append demographic attributes from 4 databases increases the capacity to acquire exact target prospects in any geography. • Average hotline posted daily - 117,607 records. A company that thinks BIG and acts small. 800-964-5478

  15. Trigger Data • Multiple databases yield numerous trigger event opportunities daily – The best time for you to reach consumers with your offer: planning to move, planning to marry, new movers, new home owners, plan to buy financial products, expecting a baby and more are all available on our databases. A company that thinks BIG and acts small. 800-964-5478

  16. Clusters • Many clients use Cluster codes: Pre-defined consumer niches based on a combination of demographic and psychographic/behavioral data. Standardized compilation methods by our list owners insures continuity from order to order. We have in-house access to 3 different cluster code models that would be advantageous to incorporate into initial test mailings. A company that thinks BIG and acts small. 800-964-5478

  17. Data Services • Brokerage • Hygiene • List Management A company that thinks BIG and acts small. 800-964-5478

  18. Brokerage • At Great Lakes Lists, your success is our sole aim. Although we come close, NOBODY has all of the data. If we don’t have the data on site, Great Lakes Lists has the experience, knowledge and the existing relationships established in our 40+ years experience to research and define outside vendor data products to procure the best fit. Great Lakes Lists will also negotiate favorable pricing, terms, and net arrangements to provide a cost-effective data match. A company that thinks BIG and acts small. 800-964-5478

  19. Data Hygiene Our in-house service bureau provides top notch services including: • Order fulfillment • Custom count capability • Appending • Reverse appending • Postal hygiene • Do-Not-Call scrubs • Data security encryption • Merge-purge services • Enhanced reporting • Radius data pulls • Processes 1.2 billion records with thousands of data elements per record A company that thinks BIG and acts small. 800-964-5478

  20. List Management • Has your company ever considered monetizing its customer database to generate substantial profit from assets you already own? Great Lakes Lists has the tools and the expertise to make list management a profitable venture for your company. Your list of customers are also catalog shoppers, magazine subscribers, home owners, warranty responders, parents, automobile owners, sweepstakes entrants and more. The difference is, these other companies have turned to list management as a secondary source of income. Call to learn about how simple it is to generate revenue that is pure profit. A company that thinks BIG and acts small. 800-964-5478

  21. What Our Clients Are Saying “Recently I came to you with a project that I had deemed impossible. A client of ours needed a list of consumers with specific characteristics within a five-mile radius of their 300-plus branch locations, not the center of the zip code. After conferring with your technical associates, you informed me that you were capable to do this exact job, and at a lower cost than your competitors that were only willing to pull from the center of the zip code.” ~US Marketing A company that thinks BIG and acts small. 800-964-5478

  22. What Our Clients Are Saying “I was impressed with the customer service at Great Lakes List Management. I truly felt that I was the most important client you had. Every phone call was returned promptly. It would be hard for me to imagine a better working relationship.” ~Sterling Bank & Trust A company that thinks BIG and acts small. 800-964-5478

  23. What Our Clients Are Saying “Great Lakes has continually exceeded expectations on each and every project requested… I especially want to thank you for all the efforts you recently put in to help us with list procurement and data hygiene for one of our large financial institution clients… Working with you and the Great Lakes team for the past 8 years has been a rewarding experience and a pleasure.” ~Transamerica Direct (now IWCO Direct) A company that thinks BIG and acts small. 800-964-5478

  24. What Our Clients Are Saying “Just wanted to take a moment to say ‘Thank You’ for all that you do for me and others at [our company]. You are always pleasant and professional … Thanks again for all you do.” ~ Competitive Partner A company that thinks BIG and acts small. 800-964-5478

  25. What Our Clients Are Saying “As a service bureau, their database capabilities rival our own. Fast turn times and accurate processing are the standard for Great Lakes… They have an in-depth knowledge of the current market and their innovation leads the industry… [We] often use Great Lakes as the standard to compare other clients with. They are viewed as a true partner to our business… While our relationship and business with Great Lakes has evolved and grown over the years, they have never lost the focus, dedication, or service level we appreciate so much. Great Lakes is a true example of a business that thinks big and acts small. A better client to recommend I do not know.” ~ Major Consumer Database Client A company that thinks BIG and acts small. 800-964-5478

  26. How To Contact Us • Phone • 800-964-5478 or 814-456-2175 • Email • Jay Stockhausen, Vice President: jays@greatlakeslists.com • Renee Brown, Executive Manager: renate@greatlakeslists.com • Amy Stroka, Account Executive: amys@greatlakeslists.com • Postal • 3126 Peach St Erie, PA 16508 A company that thinks BIG and acts small. 800-964-5478

  27. Next Step Call Great Lakes Lists at 1-800-964-5478 today for list recommendations, count requests or to speak with one of our seasoned sales associates about your next direct mail campaign. Great Lakes Lists would like to show you first hand how we are a company that thinks BIG and acts small. We look forward to hearing from you soon. A company that thinks BIG and acts small. 800-964-5478

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