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Getting research findings into practice – new approaches

Getting research findings into practice – new approaches. IFAD Workshop on ‘Communities of Practice for pro-poor livestock and fisheries/aquaculture development’ Wyn Richards, Director Communications and Information Markets Rome, Jan 2009. Research information, communication and out-scaling.

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Getting research findings into practice – new approaches

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  1. Getting research findings into practice – new approaches IFAD Workshop on ‘Communities of Practice forpro-poor livestock and fisheries/aquaculture development’ Wyn Richards, Director Communications and Information Markets Rome, Jan 2009

  2. Research information, communication and out-scaling • Effective communication is about how to link the demand/supply for/of information/knowledge by/to discreet audiences • Info/knowledge i)Tacit knowledge held by developers/existing users of new technologies, practices, processes and policies; ii) codified knowledge - formal databases of research products; iii) complementary information from other sources – particularly facilitatory non-NR information • Audiences i) Knowing the audiences who need to be informed/influenced and marketing the information ; ii) the audiences are likely to include infomediaries (private and public sector), policy makers, providers of goods and services, beneficiary organisations, the media, consumers, added value organsiations and the global audience

  3. Linear model of information transfer Views information/knowledge as a public sector owned ‘free’ commodity passed from creator to ultimate user, promoting a top-down relationship

  4. Reality – much more complex • Knowledge needs to be viewed within a wider context, and as an interactive process used by groups and communities – in an inclusive not exclusive manner. • Information is a marketable and valuable commodity required by many people in a value chain, not just farmers. • Needs to link / integrate problems, opportunities and solutions with a diversity of stakeholders with a common interest. • Accepts the need for information to be made available in an appropriate format and in a cross-sectoral, multi-disciplinary, many-to many manner to institutions and people

  5. RIU hypothesis Information and knowledge services for pro-poor innovation can be better stimulated and sustained through diverse market-making arrangements and improved financial and other incentives rather than through traditional ‘free’ linear models

  6. Markets Farmer / Fisher Consumer

  7. Innovation Platforms: Important Institutional Players -COP

  8. Supply & Demand for Information – the great disconnect

  9. Information Markets - another COP • Information Markets form a vital link in the Supply – Demand or “Push – Pull” chain.

  10. Information Markets and Innovation Platforms

  11. Information suppliers that rural farmers trust – local COPs

  12. Challenges/Lessons • Trust issues • Incentives issues • Conceptual overload – particularly in Govt • Value chain model not suitable for subsistence farmers • Social model might not suit all • Opportunistic model still has a role • The importance of champions • Key importance of digital information • Mix of ICT and traditional the way forward for communication

  13. Summary, Q+A • RIU Website address: www.researchintouse.com

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