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PEIPSIMAA TOURISM

PEIPSIMAA TOURISM. Kaja Allilender Peipsimaa Tourism ngo Peipsimaa, Kauksi 27.02. 2013. MAP OF PEIPSIMAA. Administratively divided between four counties; Lake Peipus is 4th largest lake in Europe & the biggest transboundary lake!.

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PEIPSIMAA TOURISM

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  1. PEIPSIMAATOURISM Kaja Allilender Peipsimaa Tourism ngo Peipsimaa, Kauksi 27.02. 2013

  2. MAP OF PEIPSIMAA Administratively divided between four counties; Lake Peipus is 4th largest lake in Europe & the biggest transboundary lake!

  3. If you want to move fast, go alone!If you want to move far, go with others!

  4. CO-OPERATION 4 LAGs in region • Peipsi-Alutaguse Chamber of Cooperation • Jõgevamaa cooperationchamber • Tartu Rural Development Association • Borderlands Leader + EU Fisheries Fund: • Development Association of Peipsi Fishery Area (FLAG Lake Peipsi)

  5. HISTORY • Meetings about Peipsimaa since 2009 • Since 2011 August: hired Peipsimaa co-ordinator • Consistently&regulary meetings

  6. GOALS Developing, marketing and imaging of Peipsimaa

  7. ABOUT THE NAME Peipsimaa A. Moora 1964. Monograph etnographical history of the region Peipsiveere Peipsiääre

  8. IDENTITY

  9. Estonian National Development Plan for Tourism2014-2020

  10. PROJECTS 7 financed projects SUM: 160 000 EUR

  11. 1. TIPS FROM ESTONIA- EXPERIENCE FOR SOUTH-KARELIA • 10 partners • Financed by 4 Leader & FLAG Lake Peipsi

  12. 2. DISCOVER PEIPSIMAA! • Estonian Enterprise, 2012-2013 • Marketing: Latvia, Russia, Finland, Germany • Co-financing 30% • Co-operation: LAGs, local municipalities, enterpreneurs, FLAG Lake Peipsi

  13. 3.www.visitpeipsi.com • Financed by EU Fisheries Fund • + 4 weather stations , 3 webcam • 5 languages: EST, ENG, RUS; FIN; LAT • Important: EVENTS

  14. 4. Peipsimaa over the Estonia Leader project, LAG 2012

  15. 5.PEIPSIVEERE PROGRAM SUPPORTING 2013 Financed by Estonian Ministry of Interior (Siseministeerium)

  16. 6. PEIPSIMAA GOODS TO FARM MARKET Financed by Leader

  17. 7. PEIPSIMAA MARKETING STRATEGY 2020 Financed by Leader, 2013-2014

  18. PEIPSIMAA MARKETING

  19. INFOMATERIALS 2012 • Web: www.visitpeipsi.com • Peipsimaa tourism map 1: 185 000; 20 000 copies/pieces, EST/ENG • Peipsimaa book: Peipsimaa. The Land and the People. EST, ENG, RUS, 5000 pieces • Calendars, 10 000 copies (aim: to share web!)

  20. INFOMATERIALS 2013 • Peipsimaa Events 2013 EST, ENG, RUS, LAT; 8000 pieces • Peipsimaapostcards 5000 pieces • Peipsimaa Reisipaun: tematic printed materials holiday in nature, cultural holiday and local food • Calendars 10 000pieces

  21. DOMESTIC TOURISM 2012 • Fairs: Tourest Tallinn, Maamess Tartu • Paricipated events: 10 • Media: TV, radio,newspapers/magazines

  22. DOMESTIC TOURISM 2013 • Social media: • Facebook Peipsimaa & Peipsimaa Turism, almost 300 followes • Youtube: PeipsimaaTurism • Infomaterials • Tourism fairs: • 15.-17.02.Tourest; • 18.-20.04. Maamess • FAM for travel agencies

  23. LATVIA 2013 • Tourism faid Balttour 08.-10.02.Riga, first time with Peipsimaa stand! • 5 broadcasts in Latvian TV about Peipsimaa • Promotion in magasine & on-line Copes Lietas • Press-trip 2013 • Web in latvian

  24. RUSSIA 2012 • Web www.visitpeipsi.com in russian • Advertisement in Magazine 2013: • Promotion in TV, radio & in newspapers in Pskov 2013 • Participating Hanseatic Days in Pskov 19.-21.07.2013 co-operation with South-Estonian Tourism Fund • Infoseminar OCT 2013 in St Petersburg

  25. FINLAND 2012 • Mardilaat/Martin Markinat in Helsinki 24.11.-25.11.2012 2013 • Advertisement Baltic Guide • Press-trip • web in finnish www.visitpeipsi.com

  26. OTHERS Germany • Broadcast in ARD • Peipsimaa in Grüne Wochel in Berlin 18.-23.01.2013 • Participating international hanseatic days in Germany in Herford 13.-16.06. Spain Press-trip 23.-24.02.2013 Belorus Broadcast 2012 Poland Press-trip in Feb

  27. CO-OPERATION BETWEEN STAKEHOLDERS • Peipsimaa Arengufoorum – info days 2012; 2013 autumn • Training for the Peipsimaa guides, spring 2013 • Study tours - for Peipsimaa stakeholders • Training: local food

  28. TÄNUD! info@visitpeipsi.com FB: Peipsimaa & Peipsimaa Turism www.visitpeipsi.com

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