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Why every bar should offer 5 shots on their menu & how to serve them

Why every bar should offer 5 shots on their menu & how to serve them. SHOOT TO THRILL!. OVERVIEW. 1. Origin of the Shot (Glass) 2. Account benefits of a shot menu/feature 3. Different classifications of “the shot” 4. The boilermaker (beer + shot) combos 5. Profitability.

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Why every bar should offer 5 shots on their menu & how to serve them

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  1. Why every bar should offer 5 shots on their menu & how to serve them SHOOT TO THRILL!

  2. OVERVIEW 1. Origin of the Shot (Glass)2. Account benefits of a shot menu/feature 3. Different classifications of “the shot”4. The boilermaker (beer + shot) combos5. Profitability

  3. - A popular origin story is that the shot glass originated in the Western saloons of the American Old West. The story explains that the cowboys of the Old West would trade a cartridge (bullet plus powder and primer encased in brass) for a small amount of alcohol or shot- Another origin story is that a shot glass was a glass used at the dinner table for diners to place any lead shot they found left during the meal (Yum!)- Certain fraternal organizations such as Freemasons have a custom of drinking toasts from specially shaped glasses known as cannons or firing glasses, which are slammed on the table making a sound like a gunshot – a firing glass then becomes a shot glass ORIGIN OF THE SHOT OR MAYBE JUST THE SHOT GLASS…

  4. - Opportunity to gain placements and advertise features for new spirits- Offers suggestions to indecisive consumers looking for “a shot of something”- Opportunity for the account to feature more call brands and increase profits-Helps ensure that a customers choice to purchase a shot will fall under the United portfolio BENEFITS OF A SHOT MENU

  5. ShotsA blend of 1 or more spirits or liquors containing 100% Alcohol.In the US the Standard shot is 1.5oz- Typically served chilled in a 1.5 oz shot glassEx : Strawberry Fields 1oz Pennington’s Strawberry Rye 1/2oz King’s Ginger MORE THAN JUST A SHOT EXPLORING THE SPECTRUM OF THE SHOT WORLD

  6. ShootersA shot that is blended with a non-alcoholic mix, though many bars will use this interchangeably with “shot” – shooters can range from 1oz to 4ozTypically served in a shot or sherry glassEx : Washington Apple Shooter2oz Whiskey 1oz Sour Apple Schnapps 1oz Cranberry Juice MORE THAN JUST A SHOT EXPLORING THE SPECTRUM OF THE SHOT WORLD

  7. ShortiesTypically 1oz pour – priced at lower price point than average shots.Ex : Jack Tennessee HoneyTuaca Pennington’s Strawberry Rye Jack Tennessee Fire American Born Moonshine MORE THAN JUST A SHOT EXPLORING THE SPECTRUM OF THE SHOT WORLD

  8. BombsA shot that is dropped into a glass of beer or energydrink and then consumed.Ex : Irish Car Bomb 3/4 Pint of Guinness ½oz Irishman Founder’s Reserve ½oz Irishman Irish CreamAlso can be served in a bomb cup Ex : Bacardi O Bomb (Dropped into energy drink) MORE THAN JUST A SHOT EXPLORING THE SPECTRUM OF THE SHOT WORLD

  9. Traditionally served as a shot of whiskey & a beer, the Boilermaker has evolved and become a popular feature in On Premise AccountsHiJackBreakfast of championsMiller High Life & Jack Daniels Miller Lite & The Irishman FoundersDos hombresDesperados & Shot of El JimadorApplejackStrongbow & Jack Daniels HoneySOB sells Tecate 12oz Cans + shot of El Jimador Blanco $5Tecate is now outselling PBR in this account… BOILERMAKERS… NOT JUST BEER & WHISKEY ANYMORE

  10. Presenting the profitability of an in house shot feature/menu will assistin selling in the program to an accountShortie feature $3.oo Shortie (1oz) Feature on American Born Moonshine Apple PieBuy 2 get 1 n/c Deal Bottle Cost : $22.83 ($.89 oz)$3.00 - .89 = $2.11 Profit on each Shortie$2.11 x 25.54oz (in each 750) = $53.88 profit on each bottle ($43.67 w/o deal)Bomb feature$5.00 Bacardi O Bomb Feature (1.5oz)Buy 6 get 2 n/c Deal Bottle Cost : $12.65 (.37 oz)1.5 oz Bacardi (.55) + ½ Can Energy Drink (1.49) = $2.04 Cost Per Bomb$5.00 - $2.04 = $2.96 Profit per Bomb ($2.76 Profit without Bacardi Deal) PROFITABILITY SHOW ME THE MONEY!

  11. Beer + shot feature$5.00 12oz Tecate Can + Shot of El Jimador Blanco (1.5oz) FeatureBuy 12 get 4 n/c Deal Bottle Cost : $15.22 (.45oz)1.5 oz shot of El Jimador = .66 + 1 12oz Tecate Can at .83/unit = $1.49 Cost per special$5.00 - $1.49 (Cost) = $3.51 Profit Per Beer + Shot Combo($3.23 Profit per combo without deal) PROFITABILITY SHOW ME THE MONEY!

  12. THANK YOU!

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