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The Limited liability company

The Limited liability company. Plan. I. The company history II. The company structure III. The current position of the company IV. The company’s mission. SWOT analysis V. The company products VI. Promotional activity VII. My recommendation.

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The Limited liability company

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  1. The Limited liability company

  2. Plan I. The company history II. The company structure III. The current position of the company IV. The company’s mission. SWOT analysis V. The company products VI. Promotional activity VII. My recommendation

  3. The COMPANY WAS FOUNDED ON THE 24TH OF NOVEMBER, 1994

  4. Structure The administration department The accounts department The industrial department The transport department Warehouse The purchasing department The regional department The sales department The medical department

  5. Company suppliers ForeignRussian “Bebi”“FRUTEK” “Hipp”“TIP – TOP” “Nutricia”“Mir detstva” “Nestle”

  6. The business portfolio of the company

  7. Company clients Nefteugansk Urengoi Kogalim Surgut Ishim Yalutorovsk Pyt - Yakh Tobolsk

  8. Company mission The company sees its mission in providing the small citizens of Tyumen with high quality nutrition, products of health care and hygiene.

  9. SWOT analysis SWOT Strengths Opportunities Weaknesses Threats

  10. Strengths The company offers a very broad range of necessary products for babies and children from 0 to 6 such as nutrition, clothes, toys, health care products. They are concentrated in one place.

  11. Weaknesses The company doesn’t have a clear strategic direction. It suffers from a number of internal operational problems. The company’s experience in the sphere of marketing is rather limited.

  12. Opportunities The company is able to attract additional groups of customers through new markets, Internet shops. The other factors which open new opportunities for the company’s development are the market growth, the increase in the population incomes, the qualitative changes in people’s mentality.

  13. Threats There exists a restriction of retail margin for babies’ nutrition. The competing multinational chains of stores and special hypermarkets can offer lower prices because of big volumes.

  14. Sales of products for children (in %)

  15. Promotional activity The company regularly presents its products in maternity homes and children’s clinics with the provision of all the necessary documents. The company organizes tasting of different kinds of products for babies and their parents and presentations for doctors. The company also launches advertising campaigns of babies’ and children’s clothes, toys and accessories in a number of retail outlets.

  16. My recommendations • To enlarge the assortment of industrial group, as it is the most profitable and it doesn’t have any restriction of trade mark-up. • To purchase own trade premises in order to reduce rent costs. • To consider an opportunity of making exclusive contracts with suppliers. • To improve constantly the personnel professional skills, which requires organizing of regular trainings. • To optimize their activity by means of attracting innovative technologies.

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