1 / 13

TSTC Publishing

TSTC Publishing. Past, Present and Future. Mission Statement. TSTC Publishing will become an industry leader in providing high-end technical instructional materials and related information to institutions of higher education and private industry. Formation.

alden-pennington
Download Presentation

TSTC Publishing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TSTC Publishing Past, Present and Future

  2. Mission Statement • TSTC Publishing will become an industry leader in providing high-end technical instructional materials and related information to institutions of higher education and private industry.

  3. Formation • TSTC Publishing was created in May 2004 as an outgrowth of TSTC Waco transformation initiatives. • The impetus behind its creation was to work with faculty to create instructional materials that better fit classroom needs at more affordable prices for students.

  4. Current Staff • Mark Long, Publisher • Tammy Turner, Departmental Secretary • Grace Arsiaga, Graphics Specialist • Vacant, Publishing Editor

  5. Production Model • Faculty throughout the TSTC System (and beyond) produce content. • TSTC Waco & Baylor University interns complete the bulk of editorial and graphics design work. • Print-on-demand publishing through TSTC Printing Production allows for minimum inventory and storage costs while also allowing for timely updates to materials.

  6. Benefits to Stakeholders • Textbooks at more reasonable prices for students ($10.95 to $64.95). • Textbooks that better fit the needs of instructors and students (one book for a class instead of 2-3 or more). • Greater TSTC brand awareness through adoptions/sales of books outside of the TSTC System (books have been adopted at schools around the country as well as being licensed for publication in India). • Revenue sharing of net profits from completed projects.

  7. Types of Publications • General use textbooks • Custom textbooks • Technology forecasts • General interest and/or pro bono work

  8. Publications History • TSTC Publishing’s first two publications—software and biomedical equipment textbooks—were completed in August 2005. • In the following eighteen months 21 additional books were published. • At current staffing levels, it is anticipated that 12-15 new titles a year will be published. • Past & current projects have been initiated at TSTC Waco, Harlingen, West Texas, as well as schools outside of the TSTC System.

  9. Marketing/Sales Model • Textbooks are initially used only at school of origin. • After field testing, textbooks are marketed throughout the TSTC System and beyond. • As applicable, foreign rights are licensed to outside publishers.

  10. Revenue Growth • Gross sales fiscal year 2005-06: $14,000 • Projected gross sales fiscal year 2006-07: +$106,000 • Gross sales goal fiscal year 2007-08: +$160,000

  11. Revenue Sharing • Profit sharing allows net revenues to be shared among faculty who write books along with TSTC colleges and departments that adopt textbooks. • Revenue sharing from sales fiscal year 2005-06 totaled $1,000. • Projected revenue sharing from sales fiscal year 2006-2007 is $10,000.

  12. Strategic Initiatives • Establish a strong Internet presence utilizing New Media marketing tools. • Establish business-to-business relationships with schools outside of the TSTC System through joint publishing ventures. • Establish protocols for maximum repurposing of published content.

  13. Contact Information Mark Long, Publisher TSTC Publishing Texas State Technical College Waco 3801 Campus Drive Waco, TX 76705 (254) 867-3085 mark.long@tstc.edu http://publishing.tstc.edu http://tstcpublishing.wordpress.com

More Related