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ONLINE SEYAHAT PAZARI VE FIRSATLAR

ONLINE SEYAHAT PAZARI VE FIRSATLAR. Key Findings ( google research ) The Internet continues to be the most widely used source for Hotel research and booking . Travelers are actively comparison shopping –primarily through OTAs and Search Engines.

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ONLINE SEYAHAT PAZARI VE FIRSATLAR

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  1. ONLINE SEYAHAT PAZARIVE FIRSATLAR

  2. Key Findings (googleresearch) The Internet continues to be the most widely used source for Hotel research and booking. Travelers areactively comparison shopping –primarily through OTAs and Search Engines. Price(leisure traveler), Location (business traveler) and Previous Experience (affluent traveler) are deciding factors in picking a hotel. Business travelersare twice as likely as leisure travelers to stay at upscale properties.

  3. Reservationlifecycle SEO Pay Per Click SocialMediaOptimization / Tripadvisor 1stposition 3rdparties *booking, Expedia,Lastminute… ATTRACT ANALYZE CONVERT Analysis & recommendations Potentialclients Channels RETAIN Promotionsandpackagesvisible Web design correct and easy Bestpractices GDS Frontoffice Marketing tools Newsletter Loyaltyprograms

  4. Target • New rates and adapt to market • Prioritizing Web sales / GDS and maximize direct sales • Improving the use of GDS • Having a closer relationship (and controlled) with customers • Web adequateto market • Positioning in thechannels • Attractcustomers • Mailing • Tripadvisor • SocialNetworking

  5. SİZİN İÇİN NE YAPABİLİRİZ ? • ONLINE SATIŞ KANALLARI EĞİTİM VE DANIŞMANLIĞI • Web rezervasyon motoru (booking engine) • Online Seyahat Acentaları (OTAs) • İnternette Görünürlük • Fiyat Eşitliği Politikası (Rate Parity) • GDS KURULUMU VE EĞİTİMİ • PAY PER CLICK VE SEO • YIELD MANAGEMENT • GELİR ARTTIRICI ÖNERİLER • Hangi kanallar ile çalışılmalı • Paket/promosyon fikirleri • Sosyal Medya kampanyaları • Mobil rezervasyon ve reklamlar

  6. Otel Satış ve Pazarlama Danışmanlığı • Ürün ve servis geliştirme • Konumlandırma • Fiyatlama stratejileri • Stratejik ve operasyonelsatış • Pazarlama İletişimi • Gelirler yönetimi • E-ticaret ve internet yönetimi • Stratejik Planlama: Bütçe, İş Planı ve Pazarlama Planlarının oluşturulması • Konu ile ilgili tüm personelin eğitimi

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