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Using Social Media

Using Social Media. Steve Hubball. steve.hubball@freestyleinteractive.co.uk @shubball http://www.linkedin.com/in/stevehubball http://www.freestyleinteractive.co.uk/. Social media platforms. Facebook Twitter LinkedIn Instagram Flickr Pinterest Foursquare YouTube Google+.

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Using Social Media

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  1. Using Social Media

  2. Steve Hubball • steve.hubball@freestyleinteractive.co.uk • @shubball • http://www.linkedin.com/in/stevehubball • http://www.freestyleinteractive.co.uk/

  3. Social media platforms • Facebook • Twitter • LinkedIn • Instagram • Flickr • Pinterest • Foursquare • YouTube • Google+

  4. Social media platforms explained • FacebookI like cats • TwitterI’m stroking a cat • FoursquareHere’s where I’m stroking a cat • FlickrHere’s a photo of a cat • InstagramHere’s a photo of a cat with a vintage filter on it • YouTubeHere’s a video of a cat • Linked InMy skills involve cat stroking • PinterestHere’s a cat food recipe • SpotifyI’m listening to Cat Stevens • Google+I’m a Google employee who likes cats

  5. TWITTER – TOP TIPS

  6. ENGAGEBe a part of the conversationStart discussionsDon’t just push out contentReply

  7. Retweet with a commentShow your personality and humourFollow people in your nicheUse listsCheck your mentions and messages

  8. SHARERelevant linksStats and facts from credible sourcesFollow interesting peoplePhotosVideosYour thoughtsTips

  9. PRODUCEGood content that is shareableGood tweets that are retweetableA variety of content

  10. GIVE CREDITCite your sourcesCredit your retweetsRetweet from the source

  11. AUDIENCERemember who they areAgeInterestsWhy are they following you

  12. UPDATEYour profile bio and imageYour website linkTweet as often as possible (within reason!)Keep it upHave a clear-out of who you’re following

  13. Hashtag rules • No spaces • No punctuation whatsoever • Relevant • Consistent • Likely to be searched for • Not too likely to be searched for though!

  14. DON’T DO THIS

  15. DON’T DO THIS #susanalbumparty

  16. DON’T DO THIS

  17. FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES

  18. DOS

  19. DON’TS

  20. Sporting Champions guidelines • Remember… no spaces • #swimming • #volleyball • #diving • …etc • #sportivate • @DKHLegacyTrust

  21. @KingJames

  22. @serenawilliams

  23. USE THE RIGHT TOOLSURL shortenersPost schedulersDashboardsPost to multiple accounts and platformsAnalytics

  24. BITLY URL SHORTENER AND ANALYTICS TOOL

  25. http://bitly.com/

  26. BUFFER POST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL

  27. HOOTSUITE DASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL

  28. http://hootsuite.com

  29. http://hootsuite.com

  30. KLOUT SOCIAL MEDIA IMPACT ANALYSIS

  31. FOLLOWERWONK COMPARE TWITTER USERS

  32. http://followerwonk.com

  33. FRIEND OR FOLLOW MANAGE YOUR FOLLOWERS

  34. http://friendorfollow.com

  35. XEFER DAY AND TIME FOR OPTIMUM TWEETING

  36. http://www.xefer.com/twitter

  37. Freestyle Interactive Ltd Harwoods House Banbury Road Ashorne Warwickshire CV35 0AA T: +441926 652832 info@freestyleinteractive.co.uk www.freestyleinteractive.co.uk Freestyle Interactive Ltd 120 Avenue Charles de Gaulle Neuilly sur Seine 75017 Paris T: +33 644271747 alan.cooper@freestyleinteractive.frwww.freestyleinteractive.fr

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