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XE and the “XE Currency Mobile” App

XE.com and the “XE Currency Mobile” App. N6 Business Innovation Conference September 28, 2011. XE Overview. Founded in Newmarket in August 1993 Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates.

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XE and the “XE Currency Mobile” App

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  1. XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011

  2. XE Overview • Founded in Newmarket in August 1993 • Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates. • 19+ million unique users per month (source: Google) • 6+ million mobile app downloads • Built “organically” – no advertising or key word purchases

  3. XE Profile

  4. XE Profile

  5. XE Profile

  6. XE’s Site Popularity • Only about 320 web sites in the world are more popular (Source: Amazon’s Alexa web ranking service, Aug 2011) • XE.com has a larger audience than: • Bloomberg.com • USAtoday.com • Forbes.com • Expedia.com • The Financial Times (ft.com) • And many other famous names

  7. Comparison of Audience Sizes Source: Alexa, Aug 23 2011 100 % 96 % 86 % 83 % 82 % 71 %

  8. XE.com Monthly Unique Users Source: Google

  9. XE Currency Mobile App • Allows access to the most important content from the XE.com website on a user’s mobile device. • Separately developed versions for iPhone and iPad, Android, Blackberry, and Windows Phone 7 • Featured in Apple stores and pre-loaded on demo iPads • Featured by Apple in the App Store as “App of the Week” in over 70 countries • Top ten free Travel app in App Store in 70 countries • Number 1 travel app in 12 countries!

  10. App Store Feature UK, March 2011

  11. Free Travel Apps UK, March 2011

  12. XE Currency on iPhone

  13. XE Currency on iPad

  14. XE Currency on iPad

  15. XE Currency App Installs iPhone iPad Blackberry Android

  16. Conclusion • Test drive of app, technical infrastructure permitting • Questions

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