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Situation Analysis

The ABMDR manages the processes of recruiting volunteer bone marrow donors, searching and selecting donors for patients in need of a transplant and following-up the ABMDR donors post donation. The donations help cure patients who are diagnosed with leukaemia or other fatal blood disorders.

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Situation Analysis

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  1. The ABMDR manages the processes of recruiting volunteer bone marrow donors, searching and selecting donors for patients in need of a transplant and following-up the ABMDR donors post donation. The donations help cure patients who are diagnosed with leukaemia or other fatal blood disorders. Situation Analysis The ABMDR aims to include a wide range of ethnic groups and ages in their Registry, however, recently the organisation has realised that they are unable to get a variety of people to become donors.

  2. Problem/Opportunity Statement The ABMDR aims to save the lives of patients who are diagnosed with cancers of the blood, such as leukaemia, however; through raising awareness and increasing education; there needs to be an increase in the number of specific donors in the Registry, including non-European, mixed-ethnic and people aged 18-40 to achieve the best clinical outcome for the patients.

  3. Goals and Objectives • To increase the awareness and participation of ethnic and 18-40 year old donors in the Registry to help save lives of those people suffering from blood cancers. • Work to increase the representation of other ethnic groups living in Australia in the Registry over a 2 year period • Increase the number of new tissue typing from 1 out of 20 to 5 out of 20 over a 2 year period • Increase the percentage of 18-40 year olds represented in the Registry from 9% to 12-14% over 2 years

  4. Key Messages • By donating you increase a patient’s chance at finding a match and helping save their lives • There is a less likely chance of multicultural patients finding a match due to the lack of ethnic donors in the registry, by signing up you can increase the probability of them having the correct clinical treatment • Young people are in the best position to donate due to their good health • Even if you don’t fit into the younger age group or ethnic public, encourage people you know who do fit into these categories to join

  5. Tactics • Having a patient suffering from a blood cancer to become an ambassador for the ABMDR • Using a doctor as a ambassador to give a medical perception on donating • En-hance the website to cater for a younger population • Generating articles • Advertise successful case studies/donations of bone marrow transplant • Brochures • Online Communication

  6. Budget

  7. Budget

  8. Thankyou

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