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A magical tunnel that leads to the funnest sweetest game EVER…. An ž e, Joanna, Bhakti, Anisha . Full Innovative idea. A visually appealing interactive multiplayer game. Rational. SWOT ANALYSIS. SWOT analysis. PEST ANALYSIS. PEST analysis . PPPP ANALYSIS. PPPP analysis.
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A magical tunnel that leads to the funnest sweetest game EVER… Anže, Joanna, Bhakti, Anisha
Full Innovative idea A visually appealing interactive multiplayer game
Audience analysis • Primary audience = Vis com students • Secondary audience = Staff • Other = LCA students (passing by) • People missing fun and excitement in there life • People who seek adventure • People who enjoy a good adrenaline rush • People who like a air of mystery in there lives • PEOPLE WHO SUPPORT CHARITY
Pricing/ costing • 50p per first go • Thereafter 20p per
Estimated profit • 2 minutes per person through the tunnel • Turnover = 50 first time users • 50 x 50p • = £25 profit
Marketing strategy • Secret. • Super secret. • More secret than you know • More secret than you’ll ever know