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Marketing For BANK PO/ MBA/BBA & other Competitive Exams

Marketing For BANK PO/ MBA/BBA & other Competitive Exams. Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information. Some Concepts Related with Market. Market- A Place where buyer & seller meet each other and conduct buying & selling activities.

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Marketing For BANK PO/ MBA/BBA & other Competitive Exams

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  1. Marketing For BANK PO/ MBA/BBA & other Competitive Exams Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information.

  2. Some Concepts Related with Market • Market- A Place where buyer & seller meet each other and conduct buying & selling activities. • Customer- Refers to people or organisations that seek satisfaction of their needs & wants. • Without Customer there cannot be any marketing. • Customer must have need, want & demand.

  3. Need- refer to basic necessities of life. Example- food, cloth, shelter etc. Want-what customer desires to have after fulfilling his basic needs. Demand-Want with purchasing power is called demand.

  4. Marketer or Seller • Marketer can be a person or organisation who make available the product or services & offer them to the customer with an intention of satisfying the customer needs & wants. • Marketing- means meeting needs profitably or it is about identifying and meeting human & social needs.

  5. Features of Marketing • Need & want • Creating a market offering • Customer value • Exchange Mechanism

  6. What can be Marketed? • Goods • Services • Events • Persons- for elections persons are marketed • Experiences- dinner with sachin. • Places • Ideas

  7. Marketing & Selling • Marketing & Selling. The two are different concepts. • Selling just focus on the needs of seller. • Marketing focus on the needs of customer. • Main objective of selling is to maximise the profit & sale but in marketing it is earning maximum profit with customer satisfaction.

  8. Company Orientation towards the market place • Production Concept • Product Concept • Selling Concept • Marketing Concept

  9. Marketing Mix • It describe the combination of four inputs which constitute the core of a company’s marketing system. • Four main elements of marketing mix given by Mccarthy- • Product • Price • Place • Promotion

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