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Luxury Travel Expo

Luxury Travel Expo. Making Social Media Connections Chelle Yarbrough, CTC The Travel Institute. What’s New With TTI. Quick Show of Hands: How many CTA, CTC, CTIE, LS or DS Certified Travel Professionals? How Many Members Know This Class and 600 others are INCLUDED in Membership as of 2011?

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Luxury Travel Expo

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  1. Luxury Travel Expo Making Social Media Connections Chelle Yarbrough, CTC The Travel Institute

  2. What’s New With TTI • Quick Show of Hands: • How many CTA, CTC, CTIE, LS or DS Certified Travel Professionals? • How Many Members Know This Class and 600 others are INCLUDED in Membership as of 2011? • We’re NOT ICTA

  3. ALL NEW LUXURY COURSE • Released end of September – all new and online 24/7 – available via “BYOD” • Bring Your Own Device – Mobile, iPad, iPhone, iBlahBlah • Course Materials INCLUDED in Membership – pay only to certify • Coming in NOVEMBER, 2014 – Certifications show on your website

  4. 3 Objectives + Resources • How to manage social media content in Pinterest, LinkedIn and Facebook • How to build a personal and company brand. • How to unite a community of luxury travelers and promote the dreaming and sharing stages of the buying cycle.

  5. How to Manage Social Media Content • Use Your Potential Clients as Resources- Photo Contests, Customer Images, Bucket List Contests • Use Your Vendors as Resources – Images, Co-Op Help, Giveaways & Big Ideas – They get paid “big bucks” to help you sell!

  6. How to Manage Social Media Content • Use Your Staff as Resources – Fam Trip Reports are “Baby Blogs” • Drip Content Out Over Time with Interesting Headlines • Use Your Local Colleges as Writing Resources & Offer College Credit

  7. The Big Ginormous Three • Pinterest – Allows Co-Dreaming and Bucket List Creation – Long Term Client Retention & Understanding • Facebook – Demographic Fishing. The New Barrel • LinkedIn – Groups, Your Brand & How to Showcase Your Professionalism

  8. How To Build a Personal & Corporate Brand • Be Schizophrenic – Keep them separate, kinda. • Use Your BUSINESS Pages Daily and optionally cross promote using your PERSONAL account • Keep your personalities separate with lists

  9. Create and Unite a TRIBE Separate your niche Find Pied Pipers – Make them Advocates Talk Back ASK QUESTIONS SHOW unique and amazing things – photos, video, articles CREATE CONTENT

  10. QUESTIONS & ANSWERS • First, THINK GEEK… You can’t possibly absorb all of this… GEEKSCHOOL takes this to the next level. • http://thetravelinstitute.com/ltx • Get these slides + discounts on Luxury Course AND GeekSchool

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