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“ Penchant , India”. !!Organic Herb Infused Textiles!! “ Dyed With Rare Medicinal Herbs”. DYEING PROCESS. Further innovations. Present Chemicals process- Approx 5000 chemicals used No Therapeutic properties claimed or imbibed. Innovations- No chemicals only Medicinal
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“Penchant, India” !!Organic Herb Infused Textiles!! “Dyed With Rare Medicinal Herbs”
Further innovations Present Chemicals process- Approx 5000 chemicals used No Therapeutic properties claimed or imbibed Innovations- No chemicals only Medicinal herbs& natural resources used Natural Therapeutic properties are imbibed on Textile
How is Penchant, India Different?? Parameter under prescribed limits only
ADVANTAGES -OF HERBAL TEXTILE!!! • >We are avoiding the use of 1/3rd pound of lethal chemicals known to be used in making of 1 shirt. • >We breathe through our body more then we do through nose in chemical dyed textiles with those carcinogenic amines and chemicals which are allergic and dangerous to human skin • >70 % of textiles in India is carcinogenic (use Azo Dyes) • >At least 20 times and more water then textile weight is required for processing it. • >We have only 0.6 % surface water in world at our disposable and can be used constructively
Continued…. >Because we use Medicinal Herbs, the fabrics also have a lot of therapeutic value, thus, the fabric has been found very helpful for people suffering from ailments like Skin allergies, Breathing problems, sleeping disorders, Blood pressure etc >The colors are unique and cannot be duplicated with any dyes, thus new shades are developed every time >A simple synthetic shirt is going to be around for next 200 years while herbal textiles promotes only natural fabric. >Highly promotes agriculture >Balances the Ecology cycle completely
Continued…. >Waste can be used as MANURE >Made Bulk production a possibility through innovative tech. >Capacity of dyeing evenly in length of over 1000mtrs of same shade through innovative controlled machine replacing the requirement of Sun,running water etc which is a must in any such natural process. >Repetition/ standardization of shades >Versatility in process. Ability to dye on yarns, towels, knits.Fashion fabrics like voile,silk etc. Home furnishing like Jute etc >Competitive costs through bulk processing >No heavy metals like chrome, copper etc used unlike natural /Herbal Ayurvedic dyeing
Commercial Viability- >Product is at commercialized stage Initial marketing has commenced Europe, Japan & U.S.A opting strictly for ECO FRIENDLY Textiles >Herbal/Ayurvedic Dyeing is most Eco Friendly Textile >European countries contemplating converting all stores to have 11% organic clothing.World is rising up to the requirement of natural textiles >Organic Textiles need Organic Dyeing to complete the cycle, this shows the market is ready but the supply has to met >Utility textiles where the importance of skin sensitivity is high like undergarments,Towels,hospitals etc >India is in first 4 leading producers of Jute,silk,cotton and manmade fibers,thus the processing load
Market Response… >We have of over 30 regular International and 45 National clients ,who back our authenticity. >“Penchant, India” as Brand Identity for various “Spa Hotels” worldwide >Providing Organic Herbal Infusion Job work to various utilities (Textiles, Soaps, Tea, Aroma Oils) and Other export industries. >Invited by various International Institutions, to Introduce and speak on Organic Herbal/Ayurvedic Dyeing. > Certification- SKAL, International ( Netherlands )
Product Line-Sheet “ORGANIC HERB INFUSED”- >Garments >Home Textile Products >Yoga Wear >Infant and Maternity Wear >Towels >Soaps >Aroma Oils >Tea
Challenges… • >Extremely Controlled environment required • >Expertise in Dyeing • >Mass production with uniformity & quality • >Fixed recipes for shades • >Continuous up gradation • Spreading Awareness • >Availability of raw material (herbs etc) • >Raw material waste (solid ,liquid) generated >Upgraded controlled machines with skilled labor >Extensive practice & training >Upgraded intelligent machines & skilled personal >Extensive & continuous R&D >Practical working > Through Exhibitions, workshops ,media, institutes > Regional herbs , agricultural waste, to be converted into manure
Tested for… >Various Chemicals and Dyes >Medicinal testing >Washing, Fast colour >Experiments carried out on laboratory levels >Some ethnic tribes known to use similar art form on a very small scale
Press Room… Press coverage by all leading newspapers, internet,channels TOI, Indian Express, Femina etc By Major News Channels; Aaj Tak, Zee, Star,etc Internationally by BBC, Londan, Times etc
FASTNESS PROPERTIES • P.S.: * In case of Pigment/Vat/Natural dyes • dry 3 and wet 2 may be accepted for Rubbing. • Washing Instructions: • Hand Wash or Mild machine wash separately in cold water • Mild Detergents/Natural Detergents • Do not scrub • No bleaching • Dry reverse in shade • Iron on reverse
Contact- “Penchant, India” Contact- Chaitanya Arora (Director) Address-D-18, Indira Enclave Neb Sarai, New Delhi-110068 India Ph +91 11 29535090,(m)09810319384 09312430720 FAX- +91 11 29535090 Email- Penchantindia@gmail.com Info@organicherbinfused.com URL- www.Organicherbinfused.com