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Demystifying Online Learning for Today’s Global Workforce. Joe Patterson Managing Director of Thunderbird Online joe.patterson@thunderbird.edu +1 (602) 978 - 7437. Online Learning Today. What is Online L earning ?. Source: Babson Online Learning Survey 2012: Changing Course.
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Demystifying Online Learning for Today’s Global Workforce Joe Patterson Managing Director of Thunderbird Online joe.patterson@thunderbird.edu +1 (602) 978 - 7437
What is Online Learning? Source: Babson Online Learning Survey 2012: Changing Course
Components of an Online Course Coursework and Learning Objectives Lecture Capture Software Interactive Multimedia Activities Case Studies Facilitated Discussion Boards Quizzes and Assessments
State of the Workforce Today 1 in 4 workers has been with their current employer for less than a year The U.S. Department of Labor estimates that today’s learner will have 10-14 jobs… by the age of 38 1 in 2 has been there for less than 5 years For students starting a 4 year technical degree half of what they learn in their 1st year of study will be outdated by their 3rd year of study
The Rise of Online Learning…Online Education in the United States • Online enrollments continue to grow substantially faster than overall higher education enrollments… 9.3% growth rate vs. less than 2% • Online learning accounts for 20% of all continuing education enrollments • 85% of working professionals are willing to enroll in a completely online course or program • The number of students taking at least one online course increased by over 570,000 to a new total of 6.7 million • 32% of all higher education students now take at least one course online (11.7% in 2003) • By 2014, it’s estimated that 81% of post-secondary students will be taking some or all of their courses online • In the first report of this series in 2003, 57.2% of academic leaders rated the learning outcomes in online education as the same or superior to those in face-to-face. That number is now 77%. • By 2018, the U.S. economy will require 4.7 million postsecondary certificates to meet employers’ demand for continuing education Sources: Eduventures, The Sloan Consortium, and Georgetown University’s Center on Education & the Workforce & Babson’s Online Learning Survey 2012
Global Trends in Online Education • Demand expected to grow at 5 year CAGR of 12.8% with global revenues reaching $49.6 billion by 2014 • With CAGR of 33.5%, Asia expected to become 2nd largest market after North America • India’s e-learning market expected to grow from 2008 level of $27 million to $280 million by end of 2012 • Eastern Europe is 2nd fastest growing market, with growth rate of 23%
Source: Knewton – The State of Digital Education Infographic
Source: Knewton – The State of Digital Education Infographic
Source: .Babson Survey Research Group – “Going the Distance: Online Education in the United States, 2011”
Source: .Babson Survey Research Group – “Going the Distance: Online Education in the United States, 2011”
77% of CAOs believe Online is the same or superior to F2F…up 10% from 2011 report. Source: .Babson Survey Research Group – “Going the Distance: Online Education in the United States, 2011”
Flexibility Peer-to-peer interactions Adaptability to different learning styles Self-paced learning Presentation of course material Source: .Babson Survey Research Group – “Going the Distance: Online Education in the United States, 2011”
…and the increasing demands placed on talent management and L&D professionals Talent GAP
Scenario #1: Experienced, 56 year old senior manager • Facing intense internal competition from younger, more tech-savvy workforce. • Job security fears, sees the “writing on the wall”. Needs to retool and diversify skillset. • Needs to network to break into different functions or industries. • Concerned about lack of retirement savings & college funds for 3 children. Drivers Constraints • Can’t stop career and/or relocate. • Is uncomfortable with “new” technologies and has been “out of it” for too long. • Financial: Savings nearly wiped out from economic downturn. Limited funds for professional development.
Scenario #1: How can online learning help? • Differentiate by quickly gaining new skills and credentials • “Low-risk, high-gain” exposure to new technologies built into online programs • Immediately apply new concepts and learning methods to day-to-day projects, increasing visibility & confidence • Network with working professionals in different industries and countries • Flexible scheduling to balance work+family+education equation • Obtain new certification for as little as $2,000, usually reimbursable by company
Scenario #2: 32 year old L&D professional in oil and gas industry • Wants to make a name by quickly adding value • Globally dispersed, over-extended workforce with no common educational background • Tasked with design of a complete on-boarding program for new associates • Tasked with reducing costs of existing custom executive education program • Wants to be able to measure engagement and learning outcomes to justify L&D investments Drivers Constraints • High employee turnover • Reduced training & development budgets • Drastically reduced travel budgets • Executive level is skeptical about effectiveness of online learning • Pressure from executive level based on existing B-school affiliations
Scenario #2: How can online learning help? • To keep costs down… • Off-the-shelf online programs provide common-ground for later educational initiatives & serves as part of orientation • No travel expenses or time out of office • Online modules can be integrated into F2F executive education programs to provide continuity while reducing costs • Customized learner reporting can measure engagement, employee participation, and learning outcomes • Collaboration tools and asynchronous delivery allows for cross-border, cross-timezone participation • Incorporating a real-world work project will add value to company while further engaging learners and creating new communities of practice • Online programs can be easily integrated as part of a multi-provider executive education solution
About Thunderbird & History Thunderbird School of Global Management is the oldest and largest graduate management school in the United States focused solely on preparing international business leaders. It was founded in 1946 following World War II by Lieutenant General Barton Kyle Yount, the Commanding General of the U.S. Army Air Training Command. Thunderbird is the world’s #1 ranked school of international business with more than 65 years of experience in developing leaders with the global mindset, business skills, and social responsibility necessary to create real, sustainable value for their organizations, communities and the world.
Mission and Vision Dedicated to preparing students to be global leaders and committed global citizens, Thunderbird was the first graduate business school to adopt an official Professional Oath of Honor. Thunderbird is sought out by graduate students, working professionals and companies worldwide seeking to gain the leadership skills they need to succeed in today’s global economy. MISSION: We educate global leaders who create sustainable prosperity worldwide. VISION: We will dramatically grow our positive impact in a world economy in dire need of the global leadership talent we were founded to provide.
Global Rankings • OPEN ENROLLMENT PROGRAMS • #1 “Faculty “ Financial Times 2012 • #1 “Course Design“ Financial Times 2012 • #3 Top Open Enrollment Programs in the WorldFinancial Times 2012 • CUSTOM PROGRAMS • #3 "International Clients" Financial Times 2012 • #9 Overall Executive EducationFinancial Times 2012 MBA Rankings: Executive Education Rankings: • #1 "International" Full-time MBAU.S. News & World Report 2013 (17th consecutive #1 ranking) • #1 "Best in International Business” Full-time MBAFinancial Times 2012 (6th consecutive #1 ranking) • #2 "Potential to Network"The Economist 2011 • #3 "Best Executive MBA Programs"The Wall Street Journal 2010 • Among the top 5 distance learning MBA programs in the World • - The Economist 2010
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