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RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNION

RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNION. The strategic importance to DIEESE Knowing the workers categories Costs of online vs. offline research. Research steps Agreement with trade unions Research team meeting Meeting with DIEESE’s communication and public relation teams

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RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNION

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  1. RESEARCH WITH SÃO PAULO BANK WORKERS TRADE UNION

  2. The strategic importance to DIEESE • Knowing the workers categories • Costs of online vs. offline research

  3. Research steps Agreement with trade unions Research team meeting Meeting with DIEESE’s communication and public relation teams Meeting with the trade union communication team Meeting with the trade union Board Questionnaire application Data analysis Presentation of the results to the trade union Board Improvements Difficulties

  4. Agreement with trade unions to make the research • between Dieese’s Technical Director and Bank Workers Trade Union’s President

  5. Research team meeting • Verifying questionnaire, occupations and company lists • Preparing graphic presentation with data collected with Meu Salário

  6. Meeting with DIEESE’s communication and public relation teams • Producing marketing materials • Publishing the research

  7. Meeting with the trade union communication team • Defining means of communication • Publishing the research: • Insert text and questionnaire banner on the trade union website • Send email and folder to the trade union affiliates

  8. Meeting with the trade union Board Presenting website, questionnaire and data about bank workers

  9. Questionnaire application Monitoring the trade union website

  10. Data analysis • Receiving and preparing microdata • Comparing Meu Salário data with other researches data (RAIS, PED) • Recommendations to the refinement of data collection

  11. Presenting the results to the trade union Board • Presenting data analysis • Suggesting the research as an ongoing campaign • Suggesting alternative channels for capturing data

  12. Research data

  13. Difficulties • Time not suitable due to strike • Problems with the trade union communication team

  14. Improvements • Defining the steps of the research • Testing a new questionnaire • Better knowledge of income and benefits variables • Knowing the respondents’ profile

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