1 / 15

AudioWire

AudioWire. Thijs Boevink (2139588) Klaas Arjen Bootsma (2184184) English I for IB&M – Group 10. Table of contents. Analysis of the current sales conversion rates Weaknesses & recommendations : U sability Navigation Content Redesigned website Expectations Q&A Session.

alesia
Download Presentation

AudioWire

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AudioWire ThijsBoevink (2139588) Klaas Arjen Bootsma (2184184) English I for IB&M – Group 10

  2. Table of contents • Analysis of the currentsalesconversionrates • Weaknesses & recommendations: • Usability • Navigation • Content • Redesigned website • Expectations • Q&A Session

  3. Currentsalesconversionrates Analysis of current sales | Weaknesses & recommendations | Expectations

  4. Weaknesses: usability • Weaknesses • Time-consuming registration process • No product section • No commonly used payment methods possible • No adjustments possible during shopping process Analysis of current sales | Weaknesses & recommendations | Expectations

  5. Recommendations: usability • Recommendations • Only name and e-mail registration • Button ‘Electronics’ at homepage • Start using the payment methods ‘iDeal’ and ‘PayPal’ • Use the shopping cart for ordering products • Weaknesses • Time-consuming registration process • No product section • No commonly used payment methods possible • No adjustments possible during shopping process Analysis of current sales | Weaknesses & recommendations | Expectations

  6. Weaknesses: navigation • Weaknesses • ‘Forward’ and ‘Backward’ buttons unnecessary • Search button, but no search bar Analysis of current sales | Weaknesses & recommendations | Expectations

  7. Recommendations: navigation • Recommendations • Remove the ‘Forward’ and ‘Backward’ button • Add a search bar instead of a search button • Weaknesses • ‘Forward’ and ‘Backward’ buttons unnecessary • Search button, but no search bar Analysis of current sales | Weaknesses & recommendations | Expectations

  8. Weaknesses: content • Weaknesses • Distracting background • Old-fashioned for the target group • Too large and unattractive pictures • No specifications of products Analysis of current sales | Weaknesses & recommendations | Expectations

  9. Recommendations: content • Recommendations • More minimalistic and modern background • More responding to preferences of target group • Pictures with white background, stressing the products • Add specifications of the products in the new ‘Electronics’ section  The redesigned website • Weaknesses • Distracting background • Old-fashioned for the target group • Too large and unattractive pictures • No specifications of products Analysis of current sales | Weaknesses & recommendations | Expectations

  10. Additionalrecommendations • Social media • Facebook • Twitter • LinkedIn • Track & Trace system • FedEx • DHL • UPS

  11. Expectations Analysis of current sales | Weaknesses & recommendations | Expectations

  12. Estimated increase of profit Analysis of current sales | Weaknesses & recommendations | Expectations

  13. Conclusion • Current sales conversionrates • Weaknesses & recommendations • Usability • Navigation • Content • Redesigned website • Additionalrecommendations • Expectations

  14. Q&A Session

  15. Thanks for your attention

More Related