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Social Media Roundtable: # Hashtags

Social Media Roundtable: # Hashtags. February 5, 2013. What the heck are hashtags ?. Adding the “#” symbol before any word or phrase without spaces Organizes posts by topic Creates a link that leads to a stream of every post that uses the same hashtag .

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Social Media Roundtable: # Hashtags

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  1. Social Media Roundtable: #Hashtags February 5, 2013

  2. What the heck are hashtags? • Adding the “#” symbol before any word or phrase without spaces • Organizes posts by topic • Creates a link that leads to a stream of every post that uses the same hashtag. • An important part of your social media strategy if you are using: • Twitter • Instagram • Pinterest • Facebook

  3. Tips for using hashtags • Capitalize the first letter of each word. For example: #HigherEd • Don’t overuse hashtags. 1-2 per post is plenty. • Choose hashtags that are widely used • To find out if a hashtag is being used, do a search for it.

  4. How to search Twitter • Directly from twitter profile • Hootsuite, TweetDeck, or other 3rd party software • search.twitter.com • hashtags.org

  5. How do I use a hashtag to promote an event or organization? • Search the hashtag to make sure it’s not already being used by someone else. • Find collaborators who will agree to use your hashtag. • Promote your hashtag. • Use your hashtag frequently.

  6. Minnesota State Mankato hashtags that are already being used: • #MNSU (the institution in general) • #MavFam (athletics) • #MavNation (coined by a past IBE cohort) • #ClimbMNSU (Rock Climbing) • #SBDC (Small Business Development Center) • Others?

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