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Ioustinos Sarris

Ioustinos Sarris. Drop in the ocean. We forget. No time. 1B = 2,000,000. minutes per day. workdays per day. empowers good actions. using game mechanics to motivate people. 3 missions to choose from. 3h. 2d. 5d. 25. 45. 160.

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Ioustinos Sarris

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  1. Ioustinos Sarris

  2. Drop in the ocean • We forget • No time

  3. 1B = 2,000,000 • minutes per day • workdays per day

  4. empowers good actions • using game mechanics • to motivate people

  5. 3 missions to choose from

  6. 3h • 2d • 5d • 25 • 45 • 160 • Lower your thermostat by 1 degree and maybe wear a sweater • Recycle 5 cans • at the nearest recycling point • Donate those shoes you are never going • to wear again

  7. Learn more • 3h • 2d • 5d • Recycle 5 cans • at the nearest recycling point • Donate those shoes you are never going • to wear again

  8. Verify

  9. Verify • Challenge&Collaborate

  10. Verify • Challenge&Collaborate • Get rewarded

  11. Points & Rewards • > Social Status of • how “good” you are • > Donations • > Community projects • > Gifts and discounts

  12. Games for changing behavior?

  13. Learn Languages • 25M • $38M • Staying Fit • $12M • 29M • $85M • Recycle more • 4M

  14. Learn Languages • 25M • $38M • Staying Fit • $12M • 29M • $85M • Recycle more • 4M • Doing good

  15. There is a business case!

  16. Empty Slot • Empty • Slot • Empty • Slot

  17. Empty Slot • Empty • Slot • Empty • Slot Municipalities NGOs Businesses

  18. Empty Slot • 5d • Empty • Slot • Empty • Slot • Bring your old shoes to Nike and we will take care of them

  19. Empty Slot • 5d • Empty • Slot • Empty • Slot • Recycle cans at designated places

  20. Empty Slot • Empty • Slot • Empty • Slot • Bring your old phones at our store

  21. Empty Slot • Empty • Slot • Empty • Slot • Shop with • a canvas bag

  22. Empty Slot • Empty • Slot • Empty • Slot • Use public transportaion

  23. Material • Walk-ins • Waste Reduction • Green Branding • Reusables - % per ton • Referrals - € per user • Municipalities - € flat fee • Brands - € per campaign

  24. 100€ produced * 40% recycled * 30% commission = 12€ • Material • Walk-ins • Waste Reduction • Green Branding • 12 walk-ins at an average of 1€ = 12€ • 4t waste / year * 75€ for mngmt =300€ costwe will reduce by 20% & we save them 60€we charge 15€ per user • Exposure to 12 campaigns for 1€ = 12€

  25. User lifecycle = 4 months • 17€ per user / year

  26. Local • Partners • City-by-city • approach

  27. Pilots • Athens • Amsterdam

  28. For the next • 9 months • 20k users • Launch version 2.0 • Sell 20 missions • €40k • €150k • Launch in 3 cities in 2015

  29. Cities • 2015 • 3 • 50.000 • €850.000 • 2016 • 8 • €2.720.000 • 160.000 • 2017 • 15 • 375.000 • €6.375.000

  30. Team • Startup Experience • Tech & Scalability • Data Analysis • Sales • Game Design • Creative • Advisors • Business • Sales • Game design • Recycling ops

  31. Thank you • founders@thecitygame.com • Ioustinos Sarris

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