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Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group

Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group . Discover The Library ! Libraries and Learning Innovation, Leeds Metropolitan University Julie Cleverley Journals and Electronic Resources Manager. Leeds Metropolitan University.

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Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group

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  1. Targeted marketing strategies that work CILIP’s Publicity and Public Relations (PPRG) Group Discover The Library!Libraries and Learning Innovation, Leeds Metropolitan UniversityJulie Cleverley Journals and Electronic Resources Manager

  2. Leeds Metropolitan University • c 3000 staff and 26000 students • 2 campus libraries - City campus and Headingleycampus • 1.4 million visits to the libraries per year • 450,000 books and e-resources including c90000 journals • 99% of journal titles available electronically

  3. Resource Discovery Project • ‘make journals easier to find’ (2010 annual student survey) • ‘problems finding journals (need one access point) but amount of info that is available is good’ (2010 exit polls) • ‘online journals hard to navigate, and the process of actually finding a journal article difficult.’ (2009 focus group)

  4. Discover - EBSCO Discovery Service • Content – high percentage of EBSCO resources at Leeds Met • User interface – EDS preferred in our evaluations • Admin interface – for both stats and customisation • Customer service – EBSCO has good track record with us • Fast & simple implementation…. • Soft launch – September 2011 • Main/Full launch – January 2012

  5. Promoting Discover 2012-13 Project objectives: • To raise awareness of Discover. • To encourage usage of Discover by Library staff, academic staff and students • To increase usage of specific databases accessed via Discover

  6. To raise awareness of Discover

  7. Marketing Materials

  8. Promotion to Library Staff • Discover Project and Implementation group • Naming the new service competition • Discover training hours • “Resource of the Month” training hours • Pens given to Library staff

  9. Promotion to Academic Staff • Staff invited to demos, focus groups and the launch event • University wide enews bulletins • News items throughout the year

  10. Promotion to Academic Staff • University’s annual Course Leader Conference in summer 2012 • University wide new staff induction sessions promoting Discover and highlighting features such aspermalinks for use in online module handbooks and on the VLE • Publicity on the Staff and Researcher pages of the Library Online website

  11. Promotion to Postgraduates and Researchers • More in depth searches, depth of results • How they can be managed - RSS feeds, exporting results to Endnote and RefWorks and creating bibliographies • Personalisation – creating folders and changing preferences • Advanced Discover guide

  12. Promotion to Students • Library inductions • Promotional materials given away at the Library Help and Information Point • Discover: Your Library search engine - Skills for Learning workshops

  13. Promotion to students:Fresher’s Fair

  14. Promotion to Students: subject specific search boxes

  15. Promotion to Students: Discover road shows

  16. Promotion to Students:news items • Discover your Library? – news article on the University’s website • Promotion to Students via topical news items

  17. What’s new library display

  18. Evaluating awareness • Anecdotal evidence collectedat road shows • 2013-14 Reading lists more closely related to the Library collections • Featured in the university-wide “You said we did” for 2012 NSS • 2013 NSS results - comments about resources had decreased and positive comments up 18% • Mentioned in course reviews, teaching sessions and one-to-ones: "a brilliant tool which made searching for specific work much easier and less time-consuming". • Praised by the Students’ Union Executive as an example of how the Library listens to and responds to the needs of students.

  19. Discover – usage statistics

  20. Discover – usage statistics A comparison of monthly searches on Discover in 2011-12 and 2012-13 A comparison of monthly sessions on Discover in 2011-12 and 2012-13

  21. To increase usage of specific databases accessed via Discover Other subscribed databases EBSCO databases

  22. Conclusions • Successful marketing campaign • Met objectives • Engaged those delivering and receiving • Relatively inexpensive

  23. What’s next? • Resource list system – linking to Discover • Annual review of Discover • Embedded promotion of Discover in student inductions and by all staff on the front line services • Embedding of LibGuides into Discover profile

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