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Marketing a Statewide Virtual Reference Service in the 21 st Century

Marketing a Statewide Virtual Reference Service in the 21 st Century. Diana Sachs-Silveira Virtual Reference Manager Florida’s Ask a Librarian. Ask a Librarian is… . It’s a free online service that allows you to chat with a Florida librarian Integrates email and chat

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Marketing a Statewide Virtual Reference Service in the 21 st Century

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  1. Marketing a Statewide Virtual Reference Service in the 21st Century Diana Sachs-Silveira Virtual Reference Manager Florida’s Ask a Librarian

  2. Ask a Librarian is… It’s a free online service that allows you to chat with a Florida librarian Integrates email and chat reference Two service desks: Academic & Collaborative www.askalibrarian.org

  3. A little about Ask a Librarian • Statewide collaborative project • Administered by TBLC and CCLA, part of FEL • 97 Libraries throughout Florida • Open: • 10am-Midnight Sun-Thurs; • 10am-5pm Fri & Sat EST. • Answered 43,844 questions last year

  4. Traditional Campaigns

  5. Back to School Campaigns

  6. Newspaper Ads • Placed Ads in 17 Community College and University Newspapers • Duration, size varied greatly • 29.4% increase in use for libraries we placed ad. 11.5% higher than average growth

  7. The Director’s Chair • YouTube Contest • Develop the next Ask a Librarian Commercial • 9th-12th graders • Public picks the winner! www.askalibrarian.org/thedirectorschair

  8. PR Opportunities Abound! • Teen Blogs • Library Web sites • Schools • School Media Association Publication

  9. Reaching out in Social Networking Sites http://www.myspace.com/askalibrarianfl

  10. Post a comment on each friend’s page Interactive Friends

  11. Facebook • What didn’t work… • Ads • Ask a Librarian Profile • New: created two Custom Widgets for participating libraries

  12. Contact InfoDiana Sachs-Silveira: Service: www.askalibrarian.org Email: sachsd@tblc.org Phone: 813.622.8252 ext 234

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