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5. Tour operators and sustainability. Why is it relevant? Growing consumer demand / expectation Presure from society (e.g. NGO‘s) Reputation of company (risks) Being an attractive company for employees Sustainable companies perform better ! Corporate Social Responsibility (CSR).
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5. Tour operators and sustainability Why is it relevant? Growing consumer demand / expectation Presure from society (e.g. NGO‘s) Reputation of company (risks) Being an attractive company for employees Sustainable companies perform better ! Corporate Social Responsibility (CSR)
2. Tour operators and sustainability Standards and logo for sustainable suppliers • Common TO sustainability standards for Hotels • Logo’s in catalogues 2009 15 % increase
European Tour operator associations expect their members to work towards sustainability ANVR, Netherlands FTO / ABTA, UK ABTO, Belgium ASR, Germany ASTOI, Italy
4. Tour operators and sustainability • Areas of management / influence • Internal management (environment, social) • Product development (selecting suppliers) • Suppliers and Sustainability (motivating suppliers) • Co-operation with destinations • Customer communication
Travelife supports an integrated and efficient introduction of sustainability within Tour operators
5. Tour operators and sustainability Travelife instruments and tools: A. Management system B. Training C. Suppliers Sustainability System D. Reporting E. Market place
A. Travelife management system Commitment & Capacity building Baseline assessment Reporting Sustainability Policy declaration Monitoring Action planning and implementation
4. Tour operators and sustainability • Travelife obligatory requirements Sustainable tourism co-ordinator Training / qualification Policy statement • Obligatory actions • Forbidden products and services Standardization in reporting
4. Tour operators and sustainability • B. Travelife Training Online training Including best practices Online exam and Travelife certificate English, Dutch and Spanish
4. Tour operators and Sustainability C. SuppliersSustainability System Standards for suppliers (e.g. Hotels) 140 Social and environmental criteria Certification system Common data-base (all suppliers) “green” logo’s in catalogues
www.its4travel.com Feedback Travelife handbook
Common TO logo for sustainble products First Choice Winter 2008 Virgin Holidays Winter 2008
4. Tour operators and sustainability • D. Action planning and reporting Based on 150 different solutions • Yearly reporting to the TO association • Online
Internal management: social • Action planning and reporting • Trade union membership • Formal contracts • Healthcare insurance • Pension funds • Education opportunities • No discrimination • Preference for local staff • Complains procedure for staff
Internal management: environment • Action planning and reporting • Promotional materials of sustainable paper • Sustainable purchasing • Energy reduction • Waste reduction and recycling • Water saving • Soft Mobility • Staff training and awareness raising
Supply Chain Management • Action planning and reporting • Prefer environmentally friendly transport • Carbon compensation by suppliers • Prefer with sustainable accommodations • Prefer local restaurants • Chose excursions supporting local communities • Activities comply with sustainability standards
Costumer Communication • Action planning and reporting • Communicate your sustainability policy • Inform about do’s and don’t in the destination • Provide code of conducts to clients on sensitive activities • Inform clients about carbon compensation opportunities • Inform about illegal souvenirs • Promote client donation to local projects
4. Tour operators and sustainability E. Travelife Market Place European tour operators are actively looking for “sustainable” partners & suppliers Global overview of existing “sustainable” suppliers Accommodations, excursions, incoming tour operators
Distinguish yourselve from competitors and be ready for the future…. ….take sustainability seriously We can support you !