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WELCOME. Products Introduction Organization Operations Competition Marketing Personnel Financial Analysis Risk Analysis Conclusions. INTRODUCTION. Mission Statement.
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WELCOME • Products • Introduction • Organization • Operations • Competition • Marketing • Personnel • Financial Analysis • Risk Analysis • Conclusions CONFIDENTIAL
INTRODUCTION Mission Statement Sit ‘n Fit Fashions plans to provide readily available, functional, yet fashionable products to the wheelchair community and will strive to achieve high quality assurance and outstanding customer service while maintaining a strong financial structure and making solid, informed business decisions. CONFIDENTIAL
PRODUCTS “Bent” Design • Jeans • Sweats • Dock Pants • Dress Slacks • Blazers & Jackets • Accessories • Expansion Velcroä Closures Pull-On Wrist Straps Wider Leg at Bottom CONFIDENTIAL
ORGANIZATION • History • Funding Options • SBIC Women’s Prequalification Loan • SBA “Low-Doc” Loan • Personal loans with company shares • Venture capital • Business Structure • Personnel Strategies • Assurances CONFIDENTIAL
OPERATIONS • Design • Assembly • Local subcontractors • Low overhead • No overstocking of slow turnaround items • Order Entry • Phone • Fax • Internet • Mail • E-mail • Distribution CONFIDENTIAL
COMPETITION • Rolli-Moden • Men’s and women’s clothing & accessories • Jeans: $55 • Dress Slacks: $79 • Sweat Pants: $29 - $35 • Cotton Twill Pants: $55 • Wheelchair accessories, bathroom aids • wheelchairjeans.com • Jeans only - all $47.95 • Wearable Clothing Ltd. • European manufacturer; • Products not available on web site CONFIDENTIAL
COMPETITION cont’d • Advantages Over Competition • Lower price, higher quality, better availability • Lower overhead & high-demand products • Faster delivery • Local contractors means smaller, minimum cuttings • Consistent quality • Sizing, fabric weight, color, & content monitored by SNFF’s own production manager • Best customer service possible • 12-hour toll-free number • Knowledgeable operators • More professional, fashionable clothing line CONFIDENTIAL
DEMOGRAPHICS • Market Size • 1,417,800 wheelchair user in the U.S. • Over 10,000 handicap aid organizations • 3,400 major rehab facilities • 37,000 registered Occupational Therapists (OTs) & 7,000 Certified OT Assistants • 7,600 to 10,000 new cases of spinal cord injury each year • Assumptions • 2% response rate from end-users • 50% of therapists will refer at least 5 end-users • $60 average order CONFIDENTIAL
MARKETING • Direct to End-User • Full-color catalog • Magazine advertising • Direct-mail solicitations • Trade shows • Web Site www.sitnfit.com CONFIDENTIAL
MARKETING cont’d • Indirect to End-User • Inservice visits to hospitals, rehab centers, VA Medical Centers, disabled service organizations • Mailings to occupational therapists • OTs: an integral part of the SNFF team CONFIDENTIAL
PERSONNEL • Management • Lauren Godfrey • Hermine Godfrey • Employees • Office assistant and phone operators • Assembly Contractors • Production manager • Cut-sew-trim manufacturers • Business Advisors CONFIDENTIAL
FINANCIAL ANALYSIS • 3-Month Start-Up Expenses: $78,247 • Gross Profit Analysis • Cost of goods & labor: $10 - $16 • Mark-up: 125 - 140% • Product prices: $22 - $38 • Percent Sales Capture • Goal is to reach 5% of the market within 5 years • 1,417,000 x .05 = 70,890 • Average person spends $948/yr on apparel • Customers will spend at least 1/4 on SNFF products ($237) • 70,890 x $237 = $16,800,000 by year six CONFIDENTIAL
FINANCIAL cont’d Sales of $30,000 (500 orders)/month break-even CONFIDENTIAL
RISK ANALYSIS • Competition • Limited • International • Going Global • Contractors as part of the SNFF Product Team CONFIDENTIAL
CONCLUSION • Start-Up Strategy • Small, household facility • Family operated • Lauren & Hermine responsible for all functions except subcontract manufacturing • Expansion • Expand wheelchair clothing line • Expand to include fashionable geriatric line • Exit Strategy • Eventually sell business CONFIDENTIAL