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How A Google Analytics Change May Be Skewing Your View Of SEO’s Value

Digital Marketing Consultant Alexander Sviridiuk is the dynamic individual professional. He regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can reach to Alexander Sviridiuk on Twitter @AlexSviridiuk.

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How A Google Analytics Change May Be Skewing Your View Of SEO’s Value

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  1. How A Google Analytics Change May Be Skewing Your View Of SEO’s Value By Alexander Sviridiuk

  2. Alexander Sviridiukexplains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.

  3. Launched in 2012, Google Universal Analytics came out of beta in April 2014. For those of us who had been using the original Google Analytics (now called Google Classic Analytics), Google first gave us the choice to upgrade. But eventually, Google decided to sunset Classic Analytics, and all sites were required to upgrade to Universal Analytics. If site owners didn’t upgrade manually, Google would automatically upgrade the sites. At this point, Google has now upgraded all properties to Universal Analytics.

  4. How Google Universal And Classic Analytics Differ With Session Tracking

  5. Why Is This A Problem For Organic Search Measurement? Here’s a screen shot from a recent fix I made to a site and how it affected their organic search sessions:

  6. How Big A Problem Is It? Since the automatic upgrade of all sites to Universal Analytics, I’d estimate that 95 percent of the websites I’ve worked with had not implemented the fix I’ll outline below. In part, I think this is because, during the manual and automatic upgrades, Google did a poor job of helping webmasters understand the difference in how Universal Analytics would track versus Classic Analytics.

  7. How to fix it Go to the Property settings under the Admin panel and choose Referral Exclusion List under the Tracking Info sub-menu:

  8. Then Add A New Exclusion And Make It Your Domain:

  9. Meet With AlexxanderSviridiuk Alexander Sviridiuk is the dynamic Digital Marketing Consultant. He regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find he on Twitter @AlexSviridiukor mail at alexandersviriduk@gmail.com

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