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XXV. Engage the Audience. Connected versus Unconnected Language You-language Use humor when appropriate Must be relevant to ideas Must be relevant to the tone of the speech Should complement the context Should complement the culture Must not be offensive

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XXV

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  1. XXV

  2. Engage the Audience • Connected versus Unconnected • Language • You-language • Use humor when appropriate • Must be relevant to ideas • Must be relevant to the tone of the speech • Should complement the context • Should complement the culture • Must not be offensive • Must be appropriate to your personality

  3. Engaging the Audience cont… • Interaction • Question the audience • Closed questions • Invite audience participation • General or specific call • Verbal poll • Invite listeners to write something down • Ask for a volunteer • Ask listeners to interact with one another • Ask the audience to do something

  4. Engaging the Audience cont… • Invite rhetorical participation • Can you remember a time when… • Think about… • What would you do… • The platypus, hero or foe…

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  6. Credibility • Speaker Credibility • The way your character directly influences the listeners’ willingness to receive and accept you and your ideas. Essential to speaking success. • AKA- ethos (Aristotle)

  7. Establishing Credibility • Be prepared • Show that you are ethical and civil • Show that you are competent • Use an objective tone when citing credentials • Own material by speaking conversationally • Use I-language (I, me, mine, we, us, ours) • Be dynamic (charisma) • Show that you want to communicate (enthusiasm) • Not frisky puppies or rah-rah cheerleaders • Dress the part • Academic (1 degree nicer), Business (follow standards) • Look at your audience

  8. Establishing Individual Credibility • Education and training • Occupation • Age • Experience • Expertise • Personal connections • Memberships • Culture

  9. Manage your credibility • Before the presentation • Be neat, confident, friendly, etc… • During the presentation • Things you say and do • After the presentation • The end of your speech need not be the finish

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