Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

1. EFFICIENT PROMOTIONAL PLANNING SESSIONS The EPPS category-specific events held throughout the year consistently make business processes more efficient as well as save attendees valuable time and money. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is offer our clients and customers unparrelled products, service, and technology. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

2. HOW YOU KNOW ECRM More than just an event company; but a strategic business partner • Events: Our events offer retailers and suppliers state of the art process and technology which results in a streamlined business environment! • Held 1,100 industry wide supplier reviews since inception in 1994. • Over 10,000 companies registered for over 70 industry events in 2011 alone. • Over 800 Exclusive Supplier Reviews (ESR) account for an additional 8,000 supplier registrations. • MarketGate: Designed to streamline the business process, MarketGate includes a suite of applications that save time, eliminate paper work, and provide analytical metrics. • The application suite includes Contact Manager, Scorecard Manager, Product Catalog, Promotional Planning and Meeting Manager. • Ad Comparisons has over 35,000 users and more than 250 companies with a site license. • Created custom portals and solutions for retailers such as CVS, Cardinal, Walgreens, AHOLD, J&J, Unilever, Kraft and many more. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

3. NOT YOUR TYPICAL TRADESHOW Our events provide strategic planning sessions that save both time and money! • Efficient Promotional Planning Sessions (EPPS) • Category & Seasonal specific industry events • Scheduled during retailer review process • Private one on one meetings • MarketGateWeb Applications • Provide Advanced Promotional Tracking & Analytics • Eliminate Paper Work with Connect & Product Catalog • Save Time on meeting follow up with MarketGate Follow Up & Forms assistant. • Enhance Communication • Custom Solutions • Event customization based on goals • Tool integration • Customer Portal • Promotional Planning System • Product Catalog • Imaging Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

4. SUPPLIER BEST PRACTICES Ways you could use EPPS to streamline process. 1. Provide your thought leadership to retailers • Category development, Marketing, Merchandising, Shopper Insights • Secondary individual meetings, groups by area of responsibility, or general sessions to the entire audience 2. Tactical • New item launches or new initiatives • Drive incremental sales by gaining commitments for displays and racks • Fill distribution voids • Promotional planning 3. Sales Operations • Senior level sales and marketing managers can see a snap shot of execution at all levels • Cross channel all tiers and size retailer • Discuss business directly with buyer without the AE filter 4. Custom schedules to maximize productivity • Group by retailers by channel, wholesaler, tier, region, etc. • You can bring wholesale, portal, telemarketing, channel and category teams • Schedule longer meetings where needed 5. Provide appropriate space (planogram, seasonal, racks, displays, etc.) 6. Provide teleconferencing capability for specific meetings 7. Provide technology that helps • Generate retailer forms, planning tools, etc. • Online catalog to showcase products (digital catalog and video) • Streamline communication for follow up and execution of programs Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

5. TIER 1 SUPPLIERS How to use our events to grow your business and reduce expenses • Focus on small, mid tier, specialty and wholesale in most categories • Cross functional teams have a unique opportunity to work together • Sales/channel teams • Category, marketing, brand, shopper insights • Telemarketing/portal/broker • Customize schedules to provide custom approach • Multiple rooms, plan-o-grams, racks and displays welcome • Group sessions make for marketing/insights • Drive sales and execution on new launches, events, displays • Use tablets and MarketGate Mobile to link meeting notes and selections to the field • Teleconference account teams where appropriate • Improve customer service, increase sales and reduce travel and time for senior managers Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

6. HOW OUR EVENTS WORK Providing you strategic planning sessions where business gets done • Meetings take place in suppliers private display rooms • Retailers scan items of interest and use notepads to id next steps • Both parties use note pads to document agreements • Email those responsible for follow up and download retailer forms • Secured follow site eliminates the need for home office meetings • In 2012 ECRM Connect was introduced! At events each attendee is provided with an iPad loaded with the ECRM Connect application. • During the event attendees use ECRM Connect to: • Review event agenda and meeting schedule • Take meeting notes • Select products of interest • Quickly initiate follow up with buyers Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

7. OUR VALUE PROPOSITION Providing you with the most efficient way possible to see many key customers at one time. • Increase sales as distribution is increased where appropriate • Reduce travel and sales expense • Eliminate redundancy and associated re-work • MarketGate valued at several times license fee • Senior level managers can get direct feedback on how their brokers/reps are doing in the field • What Others Think… • "ECRM has provided our senior-level sales, marketing and category management executives with a forum to meet with a great group of retailers from all channels of trade in a category-focused format.” - Mark Thorngren, Unilever Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

8. ECRM Promotional Planning THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

9. A SYSTEM UNLIKE THE REST Providing you with the most comprehensive promotional data on the planet • Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images; Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. • Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. • We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. • Over ONE BILLION ads • Over 1,000 searchable categories • Over 500 retail chains • Over 275,000 different brands • Over 14,000 unique manufacturers THE ANSWER IS YES Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

10. HOW WE DO WHAT WE DO Advanced system of cropping & coding promotions Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

11. HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can providing you with a more thorough approach to promotional reporting. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

12. OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels…meaning more ways to report promotional activity. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

13. SPEAKING OF COVERAGE Since we cover hundreds of markets, we can offer our users an intuitive way to search all major markets. • Retail partners provide ads electronically allowing us to report all released versions. • Identify & report any market variations • Competitive market comparisons • We are actively increasing retail coverage; currently, we have census coverage for the majority of retail chains including: • CVS • Walgreens • Rite Aid • Kroger (all banners) • A&P (all banners) • SuperValu • Kmart • Target • Meijer • Safeway (all banners) • Stater Brothers • Aldi Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

14. SUPERIOR IMAGE QUALITY Sourcing ads directly from the retailer allows us to capture printer ready images with impeccable image quality. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

15. EXCLUSIVITY & PROMOTIONAL EFFECTIVENESS Ads shared with competitors are much less effective…do you currently have this kind of visibility? No image for Puffs Plus? P&G cannot be thrilled with the performance of this promotion. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

16. MARKET VARIATIONS & CENSUS COVERAGE Market variations or versioning can affect the quality of a promotion. Census coverage allows us to report any differences or variations. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

17. ANYBODY CAN COUNT ADS! The science is getting beyond ad count… • Rather than simply giving you an arbitrary number that defines your success, we provide perspective. • In order to gain true insight you must go beyond a simple ad count YoY. • ECRM provides an intuitive way to not only get an accurate ad count, but in-depth metrics including: • Our True Ad Count metric takes into account multiple brands or manufacturers sharing space within a single ad block. • Exclusivity, are you sharing space with a competitor or Private Brand? • We measure and aggregate the percent of physical space your brand receives in a particular channel of trade or even at a specific retail chain. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

18. NOT ALL ADS ARE CREATED EQUAL Can you find both Tide promotions? Back page of the 9/23/2012 CVS circular Tide received 18% of the page Back page of the 9/9/2012 Kmart circular Tide received 5% of the page Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

19. NOT ALL ADS ARE CREATED EQUAL There is a clear difference…why should they be counted the same? Back page of the 9/23/2012 CVS circular Tide received 18% of the page Back page of the 9/9/2012 Kmart circular Tide received 5% of the page Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

20. Point Of Sale & Promotional Analysis The whole is greater than the sum of its parts • Our POS Analysis application graphically overlays our promotional data with your syndicated POS data. • This innovative technology allows for quick and accurate analysis of promotional performance. Easily analyze and view multiple metrics including: • Unit movement and/or dollar sales • Graphically plot circulars, coupon books, web, loyalty promotions & FSI’s • Compare individual or multiple retailer sales • Aggregate multiple retailers together • View competitive promotions & sales • Incorporate syndicated metrics or custom calculations Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

21. The BASE Rating Mathematically proven qualitative analysis • The BASE Rating is a powerful circular advertisement research tool that provides a consistent and objective standard of evaluating advertised brands. • The system puts ads into context. For instance, The BASE Rating calculates ad ratings that, when used synergistically with point of sales (POS) data, offer deeper insights into the positive and negative effects circular advertisement quality has on brand sales. • The BASE Rating enables you to: • Easily compare brand support at any retail level. • Increase advertising return on investment (ROI). • Anticipate and manage frequent changes in dynamic markets. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

22. The BASE Rating 10 key factors that determine promotional success The BASE Rating is a revolutionary methodology that rates promotions based on 10 key factors to determine a promotion’s success. Ad Placement Inclusion in a Retailer Incentive FSI Support Ad Block Competition Promotion Type Ad Block Size Inclusion of Competitive Private Label Previous Bulk Quantity Consecutive Weeks Run Competitive Environment Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

23. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement Not surprisingly, we have found a strong correlation with ad count data and market share... The data, therefore, can prove predictive of Nielsen results (given its earlier availability) and revealing of marketplace dynamics. A La Carte The All You Can Eat Menu for Food Investors The data has proven to be predictive of Nielsen or IRI reported results and, therefore, can be applied in the following ways: Gain more rapid insight into how promotional developments are shifting through the next period Predict market share shifts before Nielsen data is released. Global Investment Research United States: Food Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

24. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

25. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement The key takeaway here is that our data is available weeks before the syndicated POS data and it is a leading indicator of market share movement. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

26. INTELLIGENT FORECASTING Take the guesswork out of projecting future promotional sales • Our mathematical models forecast your promotional sales based on historical performance and key factors. Derived from a series of logarithms we developed an intuitive application that takes the guessing out of projecting sales. • Review historical performance for a particular category, brand and retail chain. • Manipulate the key inputs like circular placement, display participation and retail price. • Save and review custom scenarios with your buyers to facilitate a better promotion. Delivered as a traditional website, a mobile themed website and an iPad application our analysis is always at your fingertips. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

27. PRICING TRENDS AND THE CONSUMER PRICING INDEX Accurate predictions two weeks prior to release Our Competitive Promotional Pricing Summary now includes pricing predictions using components from the Consumer Price Index (CPI). Utilizing price data from ECRM and the Bureau of Labor Statistics (BLS), we perform regression analysis to predict what the BLS published prices will be two weeks ahead of their release. This set of reports measures trends in grocery price inflation and the nature of seasonal price promotions. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

28. OTHER PROVIDERS ARE LIMITING YOUR KNOWLEDGE! Our pricing model is simple… With one fee you get unlimited access to ALL CATEGORIES, ALL RETAIL CHAINS, and ALL MARKETS. CATEGORIES MARKETS This is the typical level of visibility other providers subscriptions include…different subscription levels , at a larger cost, enhance your access to; categories, markets and retail chains. Isn’t it time to expand your view? RETAIL CHAINS Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

29. The Impact of Social Media HOW THE SOCIAL NETWORK CHANGES BRAND MARKETING STRATEGY Social media is a great tool to strengthen relationships with customers…but what if your customers are sending you a message? Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

30. A TALE OF TWO MESSAGES What is Kellogg’s saying in their posts? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘day’ 46; ‘crazy’ 30; ‘good’ 30; ‘summer’ 30; ‘tickets’ 26; ‘gym’ 20; ‘concert’ 19; ‘weekend’ 19; ‘like’ 18; ‘heroes’ 18; total words: 3,445. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

31. A TALE OF TWO MESSAGES What others are posting on Kellogg’s Facebook walls! The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘gmo’ 555; ‘love’ 350; ‘like’ 309; ‘food’ 252; ‘just’ 227; ‘want’ 202; ‘good’ 198; ‘know’ 185; ‘please’ 118; total words: 61,115. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

32. A TALE OF TWO MESSAGES GMO criticism dominates Kellogg’s wall, crippling the benefits of its social media efforts. “How does it feel when you poison our children with GMOs? Label your products as to what they are....stop saying they are healthy for our children. A mom has the right to know what they are serving their children. It would be nice to make a healthy product. Kellogg’s is deceptive.” “did u know almost every American suffers from the health defects of gmo food?” “continuing my boycott of all Kellogg’s and affiliates. Spent $227.72 today at grocery store and no GMOs in my buggy!!” “I have a right to know what is in my food. Label GMOs.” “The $600,000.00 you donated in opposition of Prop 37 could've fed MANY MANY hungry people. You should be so ashamed of yourself. Absolutely disgusting that you would donate that much money just so you don't have to let people know you have GMO's in your products. I wonder how the hungry would feel about that. Maybe we need to let them know.” Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

33. A TALE OF TWO MESSAGES What is General Mills saying in their posts? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘cheerios’ 41; ‘day’ 22; ‘one’ 16; ‘box’ 16; ‘chex’ 13; ‘love’ 11; ‘like’ 7; ‘breakfast’ 7; ‘today’ 7; ‘changed’ 5; total words: 1,895. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

34. A TALE OF TWO MESSAGES What others are posting on General Mill’s Facebook walls? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘one’ 243; ‘love’ 173; ‘cheerios’ 151; ‘day’ 137; ‘like’ 129; ‘box’ 110; ‘good’ 107; ‘honey’ 83; ‘just’ 79; ‘lol’ 65; ‘yummy’ 63; ‘gmo’ 55; total words: 16,886! Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

35. AdComparisons.com SIMPLIFYING THE SHOPPING EXPERIENCE AdComparisons.com is the money saving, coupon finding, price comparing website that takes the work out of saving money. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

36. CHANGING THE WAY CONSUMERS SHOP Shop the Town, Not the Store As grocery prices skyrocket, shoppers become more conscious of how they spend their money. Browsing the advertisement section in the Sunday paper definitely helps consumers save, but all of the flyers and catalogs can be overwhelming. We are offering a consolidated approach to finding the best deals in your local shopping area. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

37. A NEW IDEA IN COMPARATIVE SHOPPING Shop the Town, Not the Store The AdComparisons.com website is geared towards the price conscious consumer who wants the best deal, but doesn’t want to spend all week finding it. Current site demographics support our target audience of the 25-45 year female (the prime shopping customer). Building a substantial user base is key, and we are well on our way. ECRM is marketing our system through a series of grassroots campaigns and traditional advertising efforts that capitalize on the influence social media has over the consumer audience. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

38. A BETTER UNDERSTANDING OF THE PROMOTION Our badges provide customers an easy way to understand promotions. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

39. A CONSOLIDATED APPROACH Shop the Town, Not the Store • All retail advertisements are digitally available on AdComparisons.com. • Archiving digital copies of each advertisement lets users leisurely browse each page just like a paper copy. • You can even add items to your shopping cart directly from the advertisement page to help complete your shopping list. • We digitize retail circulars at no charge, saving the retailer an added expense. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

40. WHAT CHANGES CONSUMER INTENT? We measure, analyze and report on consumer behavior • When a user clicks into a promotion, they can access pertinent information regarding the specific promotion. Additionally, AdComparisons.com automatically populates similar promotions. • Find promotions on similar products or at other local retailers. • Users can add promotions directly to their shopping list and share promotions socially to help build awareness. • This helps us measure brand loyalty, consumer intent and the factors that influence a purchasing decision. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

41. REACHING THE CONSUMER WHEN IT COUNTS Why not interact with the consumer when they are in the decision making process? • Manufacturers and Retailers alike can benefit from traditional advertising as well as personalized advertising on the AdComparison.com website. • Interact with consumers at a critical point in the decision making process. • Advertisements can be as simple as increasing brand awareness or more proactive by offering the consumer incentives like digital FSI’s. • Retailers can drive traffic to the store by dynamically offering the consumer a personalized promotion based on their shopping habits. Advertising opportunities provide brand owners as well as retailers a way to interact with consumers at a critical point in the decision making process. In this example Walgreens has chosen to offer this consumer a coupon for purchasing their Nice! Brand of products. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

42. Products & Imaging YOUR CENTRAL REPOSITORY FOR PRODUCT DATA & IMAGES Our Product Catalog & Image Library applications offer manufacturers an intuitive solution to managing extensive product data sheets and product images. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

43. MANAGING PRODUCT DATA & IMAGES We are your central repository for state of the art product data and images. • Our Product Catalog & Image Library applications offer manufacturers an intuitive solution to managing extensive product data sheets and product images. We even developed systems to generate completed retail forms, saving you time and agony. • Customizable to include fields needed for buyer planning spread sheets • Easy applications to all retailers • Data can interface with retail systems, new item forms, planning systems or spread sheets • High resolution, Low resolution and 3D imaging is available to suppliers or retailers • Catalogs may be used to present programs to retail chains Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

44. MANAGING PRODUCT DATA & IMAGES Case Study: Rubbermaid • Rubbermaid had many product images prior to our involvement, but they were not organized in a central location. Sales associates weren’t able to provide retail chains with adequate product images for both planograms and promotional opportunities. • We are currently imaging all new products • We organized all legacy images by category, product family and type in the image library • All images are associated with the necessary product details (measurements, UPC numbers and dimensions) that buyers need. “ECRM was not only able to deliver consistent, high quality images that met our specifications, but their Image Library made finding them so much easier…a real time saver.” - Allison Yates, Rubbermaid Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500