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The Goal

The Goal. Community Engagement. Visual Storytelling. Tell stories in a visual and evocative way Lead visitors to points of interest (business & cultural). Tourists and locals Encourages the sharing of stories through social media. The Idea. Audio / Text. T rails. iBeacons.

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The Goal

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  1. The Goal Community Engagement Visual Storytelling • Tell stories in a visual and evocative way • Lead visitors to points of interest (business & cultural) • Tourists and locals • Encourages the sharing of stories through social media

  2. The Idea Audio / Text Trails iBeacons Augmented Reality Social media • Heritage • Food • The Life Of A… • Coolie • Samsui woman • Businessman • Rickshaw puller Placed along the trails to direct attention to points of interests Overlay past images of Chinatown over the current reality of Chinatown Stories will play either over the audio function or as text Empower users to share stories via social media

  3. How it works

  4. How it works

  5. How It Works

  6. Gamification Increasing Adoption Rates • Intangible incentives • Secret spots • Scenic photo spots • Cultural programs • Shopping deals (Chinese New Year / Mid Autumn) • Tangible incentives • Limited edition souvenirs

  7. Analytics Chinatown Visitor Dashboard

  8. Research Interviews Secondary Sources

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