MKT 230 UOP Course Real Tradition,Real Success / mkt230uopdotcom

1. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom For More Tutorials www.uopmkt230.com

2. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Entire Course MKT 230 Week 1 CheckPoint Marketing Concepts • MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise • Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. • Post your completed Appendix B as an attachment in the Assignments link of the ecampus.

3. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 Assignment Marketing Plan Exercise • Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers • Assignment: Marketing Plan Exercise • Review the Marketing Plan Exercise found on p. 136 of the textbook. • Answer questions 1–5 of the Marketing Plan Exercise.

4. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 3 CheckPoint Consumer Decision Making Process • Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. • Write a200–300 word response describing how the three steps of business planning–strategic, • In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry

5. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 4 Assignment Target Market Strategy Presentation • Consider a recent purchase that you or a family member has made. Examples include a household product, DVD or CD, grocery item, or electronic device. • Assignment: TargetMarket Strategy Presentation • Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real Choices • Select a new product or service that you would like to introduce to the marketplace

6. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 5 CheckPoint New Product Development • CheckPoint: Customer Relationship Management • Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D. • CheckPoint: New Product development • Read the following: You are working in the product development department of a company that creates house hold products.

7. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 5 DQ 1 and DQ 2 MKT 230 Week 6 Assignment Life Cycle Management Analysis • Discussion Questions • Look around your home or office and select three products you currently use. Briefly describe each product. How would you classify each one? • Assignment: LifeCycle Management Analysis • In this assignment, you practice using critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personal bias

8. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 7 CheckPoint Integrated Marketing Communication • CheckPoint: Branding Strategies • Select a large company that has created a strong product identity in the market. What branding strategies has the company used to create its product identity? • The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such as media advertising, sales promotion, personal selling sponsorships,

9. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 Assignment Sales Promotion Techniques • Imagine that you are a mentor to a new employee at a marketing firm. The new employee is having trouble understanding what the term market communication really means. Using what you have learned, explain to then employee how marketing communication can influence a buyer • Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

10. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity • CheckPoint: Developing an Advertising campaign • Resource: Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Zy • CheckPoint: Marketing Concepts ,Draft a 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of Marketing: Real People, Real Choices

11. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom MKT 230 Week 9 Capstone DQ MKT 230 Week 9 Final Project Marketing Plan Outline • How has learning about marketing concepts given you a better understanding of the market place and how businesses and consumers make decisions? Has what you have learned about marketing increased your interest in a future career • Final Project: Marketing Plan • Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. • Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements:

12. MKT 230 UOP Course Real Knowledge / mkt230uopdotcom For More Tutorials www.uopmkt230.com