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Overcoming The Technical and Operational Challenges Of Implementing Prepaid Roaming

Overcoming The Technical and Operational Challenges Of Implementing Prepaid Roaming. Budapest, September 2004. Content. Market and prepaid product overview Challenges in implementation Future development plans Conclusions. Content. Market and prepaid product overview

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Overcoming The Technical and Operational Challenges Of Implementing Prepaid Roaming

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  1. Overcoming The Technical and Operational Challenges Of Implementing Prepaid Roaming Budapest, September 2004

  2. Content • Market and prepaid product overview • Challenges in implementation • Future development plans • Conclusions

  3. Content • Market and prepaid product overview • Challenges in implementation • Future development plans • Conclusions

  4. Market and prepaid product overview • Romanian Market • Prepaid Market

  5. Romanian Market overview p e n e t r a t i o n : 38.6% European Cellular Penetration Rates p o p u l a t i o n : 2 1 . 6 9 8 . 1 8 1

  6. Romanian Cellular Market Share ORANGE 47.11% 3,957,000 CONNEX 48.9% 4,089,948 ZAPP 2.97% 248,000 Cosmorom 1.02% 85,169

  7. Connex – market leader in Romania • Connex is the registered trademark of MobiFon, the company that launched the first GSM network in Romania (April, 1997) • Connex leads the Romanian telecommunications market, with over 4,089,000 GSM customers on June 2004 (65% prepaid/ 35% post paid) • Connex is the country's most important ISP, with over 200,000 dial-up users • The main shareholders: TIW (63%) and Vodafone (20.1%)

  8. Market and prepaid product overview • Romanian Market • Prepaid Market

  9. Connex Card Connex Go! Kamarad SIM based solution IN based solution IN based solution Connex prepaid products

  10. Connex Prepaid overview • Sep '00 - Product launch as Kamarad featuring a 2 months outbound period and 10 months of only inbound. • April ’02 - The launch of the Electronic voucher recharging system • May ‘02 - Roaming service launch based on Camel 2 platform • May ’04 - Re-launch prepaid product as a new brand “Cartela Connex”

  11. Connex Prepaid Roaming overview • May ‘02 - Roaming service launch based on Camel 2 implementation in the network • Nov ‘03 – Offer credit inquiry and recharge option through USSD service instead of IVR • Jan ’04 – Roaming service enhancement (SMS-MO, Self Care, New voice tariffs)

  12. Content • Market and prepaid product overview • Challenges in CAMEL implementation • Future roaming development plans • Conclusions

  13. Challenges in implementation • Camel Phase 2 deployment in the network • Roaming service launch • Service configuration • Limitations and issues to solve • Enhancements

  14. Camel Phase 2 deployment in the network Why was CAMEL 2 necessary? • CAMEL 1 could not solve network management issues • In addition, CAMEL 2 offers powerful new features: • Full roaming pre-paid real-time charging. • Rerouting calls through HPLMN not necessary anymore • Camel 2 - Open Standard for new services

  15. Siemens SCP TX 02 Transit MSC Ericsson MSC MSC Camel Phase 2 deployment in the network January 2001 Service logic S-INAP protocol Announcements Voice Channel Network Customers

  16. Camel Phase 2 deployment in the network • How to solve the problem • Camel standard had begun to be assessed. • New project started on January 2001 • 11 months of work (design, implementation and testing) Result in November 2001?

  17. Camel Phase 2 deployment in the network First operator which implemented Camel 2 protocol in an environment with Siemens IN and Ericsson MSCs

  18. Siemens SCP Siemens TX 02 Transit MSC Siemens Ericsson MSC MSC Camel Phase 2 deployment in the network November 2001 Service logic SS7 Signaling CAP2 protocol Network Customers

  19. Challenges in implementation • Camel Phase 2 deployment in the network • Roaming service launch • Service configuration • Limitations and issues to solve • Enhancements

  20. Roaming service launch • 1st Phase (May 2002) • Same prepaid voice capabilities as in home network • Service activation: Call Customer Service for a 45 days service charged with 0.5 USD • Services available: all national except SMS-MO and Call Diverts • Free of charge credit inquiry and recharge options via IVR (same as in home network) • Zone tariff model

  21. Roaming service launch • Issues after 1st Phase Launch • High volume of free of charge calls to IVR for credit inquiry. • High roaming mark-ups to cover the cost • Service limitations - no SMS-MO service available Higher tariffs

  22. Roaming service launch • What to do? • Launch USSD service for recharge and credit / validity checking • After 4 months of working in parallel with USSD service, the IVR announcements were suppressed. • Warning voice announcements related to end of validity period were moved to SMS channel for all national, international and roaming calls November 2003

  23. IVR stopped USSD launch Roaming service launch • USSD adoption

  24. Roaming service launch • Enhancements • Decreased roaming tariffs • Launch SMS-MO service • Free of charge service activation • Increased service validity period from 45 to 120 days • USSD self care service launched (*100#) • myBanking – mobile recharging service available in roaming January 2004

  25. Roaming service launch • What were the results in 2004? +30% revenue +47% out-roamers

  26. Content • Market and prepaid product overview • Challenges in implementation • Future development plans • Conclusions

  27. Future development plans • Extend roaming partnerships • Currently we have 34 operators in 13 countries • SMS Roaming in countries in which prepaid roaming is not available but postpaid roaming is • Roaming TopUp – Possibility for Connex customers to buy recharge values when abroad

  28. Content • Market and prepaid product overview • Challenges in implementation • Future development plans • Conclusions

  29. Conclusions As long as you want to launch a service for which you cannot control all the costs involved, you will not have a successful service...

  30. Thank you Horatiu Dimulescu Project Manager, Prepaid Products MobiFon S.A Mobile: +40 722-367 185 horatiu.dimulescu@connex.ro

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