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Introducing an Integrated Retailing System for Garment Brands, combining online shops with traditional retailing, enhancing customer interaction, consultation, and updating processes. Designed to address issues related to stock management, product updates, and customer fit. The system streamlines processes, integrates information, and provides personalized services, benefiting both customers and retailers.
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Collaborative Workflow Management with Alerts: An Integrated Retailing System for Garments Brands
Introduction: Online Garment Shops • Unlimited capacity • Corporation contact points • Virtual showroom • Logistics integration • Problem • customer interaction, collaboration, consultation • update time for new products is quite long (models vs. product photo) • products are not updated based on the seasons but on the last of stocks • size and color of the garments are not fixed or standardized among different brands • outlook different between the model wearing the products and the customer wearing the same product => consultations required
Introduction: Traditional Garments Retail • Retail shops in prime business areas • Salesperson: professional product consultation + promoter • CRM: Personal contact • Problem • High operating cost • Capacity • Quality of the salespersons – training, experience… • Backend support • Manual process integration => Can we have a solution with both advantages?
Solution Overview • Integrated Retailing System (IRS) • Unified platform - simplify and integrate the retailing process in both traditional and electronics retailing • Collaborative workflow and facilitate the information and process integration • Create more sales opportunities for the garments brands • CRM • Alert Management • Manage messaging, resending, routing, logging, etc. • Process monitoring
Conclusion • Sales process integrated and monitored by the IRS • Process allocation, process flow, and the process alert monitoring - AMS • Data integration: customer, inventory, … • More personalized services to customers • Backend knowledge support for salespersons - customer previous transaction records and body information • Part-time and off-duty salespersons can participate – commission bonus • Timely website update / monitoring
Future Work • Logistics integration • More interaction between the customer and the salespersons, e.g., chat room • Generating the imaging of the selected clothes with the photograph of the customer • Data mining – marketing, CRM, … • Expert system for automatic consultation • Detailed performance evaluation of the system • Use questionnaires to evaluate the satisfaction of various stakeholders • Security and privacy issues
Question and Answer Thank you! Contact: dicksonchiu@ieee.org