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Digital Marketing & Marketing intelligence helps Boost Loan Growth by 75% for NBFC

https://www.signon.ai/

alfredtyler
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Digital Marketing & Marketing intelligence helps Boost Loan Growth by 75% for NBFC

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  1. CASE STUDY DIGITAL MARKETING & MARKETING INTELLIGENCE HELPS BOOST LOAN GROWTH BY 75% FOR NBFC (NON-BANKING FINANCIAL COMPANY)

  2. About SignOn.ai Signon.ai is an Indian cloud-based software & AI company headquartered in Bengaluru, India. Founded in 2015 by stalwarts in the IT & Services industry, it provides Artificial Intelligence, Application Development, Digital Marketing, Analytics and also sells a complementary suite of enterprise applications focused on Customer Relationship Management CRM, marketing intelligence, & Membership management. About Client The NBFC company is an extremely well-known company all over India. With their branches all over India and employee strength up to 1000+. They offer loans to individuals, businesses, entrepreneurs and many more. They are also in providing general insurance, wealth advisory and lending money. It is considered as one of the fastest-growing NBFC in India. Problem Statement This fast-moving NBFC could not target the right customers, which led to poor online engagement. It was also a challenge to connect the marketing spends and ads to the real results which impacted conversion. Due to the lack of a targeting strategy, their marketing spends were in vain, They couldn’t target their ideal buyer persona & failed to track their marketing activities, including conversion metrics. They even had a dilemma on which lead to prioritise which resulted in customer dissatisfaction. They need a solution which can help them to prioritize their leads and provide a lead ranking.

  3. Solution SignOn signed up to learn and scrutinize every stumbling block they were facing technically and come up with the best digital strategy to improve efficiency. Segmented the target customers with Intent models & coupled that with online customer Behaviour. Used parameters like customer spend potential, purchase propensity, browsing history, content classification & social profiling. This helped improve the customer targeting of the NBFC which was the first hurdle. Cibil rating was integrated into the modelling to arrive at the creditworthiness & spend history, which helped to classify the leads and to provide lead prioritization. Omni channel consolidation to arrive at the customer intent - Chat, voice, Bot, Form submissions, social mentions. Marketing Channels were all Consolidated into one Lead Funnel on which was applied to the segmentation models. The right product class was then applied to the right segment of customer, so that targeting the right customers was achieved Lead Scoring was applied so that the marketing intelligence platform for SignOn Leadz could real-time manage & prioritise leads over others. Classification of leads to simplification of targeting channels - Email, Chat, Voice Etc. The method of targeting was also advised as an outcome of the funnel classification. Finally, how the right Leads to the right Skilled sales executives in order for effective closure of sales. 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 Configuration And Deployment Timeline 6 Months from Contract 4 Months Deployment 2 Months Study 2 Months Transition Time to Go Live

  4. Features Used Digital Marketing Provided digital marketing solutions from the initial stage starting from customer acquisition, for targeting the ideal buyer persona of the business by establishing presence in all the online marketing channels and to attract the ideal customers. Help to generate leads and helped in converting qualified leads. Marketing Intelligence Helping gather information relevant to the company’s target market and specifically analyzed for taking accurate decisions for understanding the market opportunities, targeting strategy, and market widening strategies Outcomes SignOn diversified various methods to create an end to end solution for increasing the online engagement which impacted the conversions positively. The following were the key success from using SignOns tools and tricks: 1. 120% increase in engagement measured by Time on page and content engagement 2. 75% increase in Sales conversion End to End 3. Improved customer satisfaction from Post sales survey by 20% The client was able to target their ideal customers which helped to get more leads and the upgraded lead priority metrics helped to rank the leads and helped to convert leads which qualify certain conditions.

  5. SignOn Digital Marketing Achieve your business goals and maximize your marketing ROI with an integrated marketing strategy. Our expertise is in creating knockout strategies that include high-impact digital advertising, advanced search engine optimization, creative app marketing and development, evergreen content marketing, and shareable social media content. Skyrocketing Online Traffic Achieve your business goals and maximize your marketing ROI with an integrated marketing strategy. Our expertise is in creating knockout strategies that include high-impact digital advertising, advanced search engine optimization, creative app marketing and development, evergreen content marketing, and shareable social media content. Improve the Conversion Rate Improving your conversion rate is a great goal, with our proper conversion rate optimization tactics we can help you to be at the top of your business. An efficient campaign will get a lot of people to take your conversion action. Know Your Visitors Know your visitors by using our Visitor Tracking modules, which acts as a power-packed module, enabling you to identify and track down visitors, view and record the trail of every other visitor visiting your website(s) and more importantly it allows you to view personal details like name, geolocation, etc., of the visitors and lets you initiate a proactive chat at any point of time. Increase Sales and Revenue Our custom made Digital Marketing strategies can help to increase your sales and revenue. We can build a solution to quickly build a pipeline and generate instant leads & manage them. With selected marketing channels including PPC, Email automation, and social ads, you can generate more leads in the short term, and we will help you manage them.

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