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ADASTRA

ADASTRA. IT success story. Exercise 1. BEFORE YOU WATCH. 1. Do you own a computer or do you have to share it? Are there any problems connected with it? 2. Would you prefer to have a laptop, a desktop computer or digital device? What are the pros and cons?

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ADASTRA

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  1. ADASTRA IT success story

  2. Exercise 1 BEFORE YOU WATCH 1.Do you own a computer or do you have to share it? Are there any problems connected with it?2.Would you prefer to have a laptop, a desktop computer or digital device? What are the pros and cons? 3. What kind of software applications do you use most often? What do you need them for? 4.Could you imagine your life without a computer? What would be the biggest problems?

  3. WHILE YOU WATCH Exercise2 Are these statements TRUE or FALSE? 1. ADASTRA providesprofessionalservices in thefieldofinformation management. 2. Thecompanyusesonlyother software programs in its business services. 3. Itis a niche market to detectwhatthe software market hasn’tresponded to yet and developnew software programsthat do. 4. Thecompanyinvested in theirown technology and started a software companycalled ATACAMA to developnew software and licensesfor data quality and management. 5. TERADATA isADASTRA’s most significant technology partner.

  4. Exercise3 Listen and fill in the gaps • So Adastracorporation is predominantly a professional services company in the field of information management. • It goes into data warehousing, system integration, business intelligence, data mining, master data management, data quality. • …we are using number of leading-edge technologies so our partners are… • …probably I shouldn’t forget about them because they are probably our most significant partner today. • …we are lucky enough to detect some niche fields where the software market hasn’t responded yet. • And we are selling again to blue chip clients in the United States…

  5. AFTER YOU WATCH Exercise4 Match the following English expressions with their Czech equivalent

  6. Exercise5 • The Speaker said the following sentence: “…we are lucky enough to detect some niche fields where the software market hasn’t responded yet.“ Which of the following expressions could substitute for the word yet in the phrase above? A) so far B) until now C) already 2. Answer the following questions negatively using the word yet: A) Have you finished your lunch? B) Has she arrived? C) Have you talked to her today? D) Have they sold their house yet? 3. Now answer the same questions positively using the word already. What position in the sentence will it take? 4. Write four sentences about things you haven’t done yet and four sentences about things you have already done today.

  7. Exercise6 • MARKET RESEARCH What’s your opinion about social networks? Are you signed up for Facebook or Twitter? Do you belong to other social networks? Why or Why not? • NEEDS ASSESSMENT Are you good at IT? How did you learn your skills? Are you able to develop your computer skills at school? What could be improved? What programs do you know and use? Have you ever tried programming? Would you like to work as an IT specialist? 3. RESEARCH AND REPORT Search the Internet to find as much information about TERRADATA, ORACLE and INFORMATIKA as possible. Divide the work among three groups. Prepare a short visual and verbal presentation of the results of your research for the class.

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