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Internet Bookseller Realizes 440 Percent Internet Sales Growth

Internet Bookseller Realizes 440 Percent Internet Sales Growth. 組 員 張維雄 張益軒 王聖文 黃玉昌 張自豪. Soda Creek Press. rented space in an e-mail run by a northern California ISP. 1 of 100 shops in the mall

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Internet Bookseller Realizes 440 Percent Internet Sales Growth

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  1. Internet Bookseller Realizes 440 Percent Internet Sales Growth 組 員 張維雄 張益軒 王聖文 黃玉昌 張自豪

  2. Soda Creek Press • rented space in an e-mail run by a northern California ISP. • 1 of 100 shops in the mall • The mall itself was powered by a high-end Sun Microsystems server connected to Internet through multiple high-speed lines.

  3. application to provide services • This company created a custom solution for Soda Creek Press using Microsoft’s Site server, Commerce Edition • The new system, which was run by the ISP, provided customers with enhanced search, enhanced order processing, and improved customer service. The system proved to be faster, more scalable, and more reliable.

  4. marketing • Included among the new programs were grassroots marketing, tie-in programs, and an aggressive partnering program.

  5. As the CEO of Soda Creek Press put it • ” The long-term success of any e-commerce operation will be the offering of products at very attractive prices, excellent customer service with creative and aggressive niche marketing. “

  6. Lbookstreet 的網頁

  7. QUESTIONS 1 • Were Soda Creek’ s initial expectations of doing 15 percent of their business on the Web reasonable？

  8. QUESTIONS 2 • Soda Creek Blamed the original “off-the-shelf” software (which was an EC suite that shall remain nameless). Do you think the software was the issue or were other factors just as important？

  9. QUESTIONS 3 • Soda Creek Blamed the original “off-the-shelf” software (which was an EC suite that shall remain nameless). Do you think the software was the issue or were other factors just as important？

  10. QUESTIONS 4 • Go to Soda Creek Press’ s Web site at www.lbookstreet.com . Given what you know about other booksellers, is there anything unique about the site？Can you think of future enhancements for the site？

  11. QUESTIONS 5 • Do you think increased sales and orders were primarily a function of the new technology or the new marketing？Explain.

  12. QUESTIONS 6 • The Web is well suited for niche markets. What are some of the ways for a small, relatively unknown business like Soda Creek Press to become better known on the Web？

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