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NELSON MANDELA NATIONAL MUSEUM. PRESENTATION TO PORTFOLIO COMMITTEE ON ARTS AND CULTURE 19 OCTOBER 2005 CAPE TOWN. Service . Integrity. Inspiration. Nelson Mandela National Museum. Genesis Mandate Context Vision and mission Strategy and operations Highlights Challenges
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NELSON MANDELA NATIONAL MUSEUM PRESENTATION TO PORTFOLIO COMMITTEE ON ARTS AND CULTURE 19 OCTOBER 2005 CAPE TOWN
Service Integrity Inspiration Nelson Mandela National Museum • Genesis • Mandate • Context • Vision and mission • Strategy and operations • Highlights • Challenges • Resource considerations • Way forward
Service Integrity Inspiration GENESIS/HISTORY • The democratic break-through and rich Heritage • A gift to the Nation • R80 Mil structure at Qunu originally proposed • With Community input concept revisited <> three campus Museum concept adopted. • Bhunga <> To Exhibit Gifts & Longwalk to freedom • Qunu <> Home to Nelson Mandela Youth and Heritage Centre • Mvezo <> Open Air Display and a Cultural Centre
Service Integrity Inspiration MANDATE • Tell madiba’s story in ways that benefit people • Contribute to conservation, culture, economic renewal • Contribute to nation building, national cohesion, patriotism as a legacy project • Steward heritage resources linked to Mr Mandela for present and future generations
Service Integrity Inspiration Community Context • Community participation identified as key • Facilities for Community to use and enjoy and then entertain tourists. • Social impacts on all programmes run by Museum • Joint Programming with communities
Service Integrity Inspiration Governance • Inaugural council in 2000 • Second council since establishment • Balanced council with diverse skills • Redflag not gender balanced <> the ministry appoints councillors and was advised • Tasked with institutional establishment • Completion of Bhunga phase II development • Establishment & Development of NMYHC <> Qunu • Completion of Mvezo Cultural Centre • Institutional Establishment • The Establishment budget of R2 Million : Commitment to develop the institution incrementally
Service Integrity Inspiration Policy Challenges • Cluttered strategic / political position by South Africa as nation on how to handle Madela’s legacy manifests itself in:- • Poor of support for the Nelson Mandela National museum initiative • Poor funding (this lead project being equated to other 23 declare cultural institutions) • Poor Coordination between instutions handling the Mandela legacy thus leading to fragmentation • Lack of clear strategy for funding of the heritage sector • How to leverage the Museum for Wild Coast socio-economic development
Service Integrity Inspiration VISION & MISSION • To become a living museum that embraces development, inspires and empowers people • Are an effective steward of heritage resources linked to nelson r mandela, contribute to culture, education and development
Service Integrity Inspiration HIGHLIGHTS • 5 years of service delivery • Clean audit reports • Improving visitor numbers • Community impact • Good public programming • Emphasis on indigenous knowledge
Service Integrity Inspiration NELSON MANDELA YOUTH AND HERITAGE CENTER
Service Integrity Inspiration STRATEGY & OPERATIONS • GOVERNANCE & SUSTAINABILITY • COMMITTED MULTISKILLED COMPETENT GOVERNING COUNCIL • STRATEGY THAT EMANATES FROM MANDATE AND IS IN SYNC WITH GOVERNMENT PROGRAM • EFFECTIVE OVERSIGHT INTERNALLY • GOOD RISK MANAGEMENT STRATEGY • ACCOUNTABILITY • STAKEHOLDER RELATIONSHIPS • HUMAN CAPITAL • FIRMLY IN THE KNOWLEDGE INDUSTRY • INWARD AND OUTWARD LOOKING STRATEGY • RECRUIT, DEVELOP, RETAIN AND DEPLOY OPTIMALLY • VALUE DRIVEN, COMMITMENT, DELIVERY, MULTISKILLING • CURRENT LIMITATIONS • STAKEHOLDERENGAGEMENT/ COMMUNITY EMBEDDEDNESS & PARTNERSHIP • Accountability and partnerships • Robust institutional profiling • Diverse growing visitor numbers • Mobilise resources • Generate own income • PROGRAMMING • CONSERVATION OF THE HERITAGE RESOURCES • PRESENTATION AND INTERPRETATION • TOURS AND COMPELLING EDUCATION PROGRAMS • OUTREACH • COMMUNITY EMPOWERMENT
Service Integrity Inspiration STRATEGY & OPERATIONS • MARKETING & ENTERPRISE DEVELOPMENT • MARKETING STRATEGY • BRAND MANAGEMENT • SERVICES AND PRODUCTS • EMPOWERMENT AVENUE THROUGH LOCAL SKILLS, LOCAL PROCUREMENT AND LINK TO BROADER FOODCHAIN • INCOME GENERATION • PROOF OF THE POTENTIAL OFCULTURAL INDUSTRIES • SECURITY • FACILITIES AND INFRASTRUCTURE • INFRASTRUCTURE PROGRAM • RELATIONS WITH DPW • CURRENT ACHIEVEMENTS
Service Integrity Inspiration CHALLENGES • Adequate baseline funding • Continuing to access and retain competent committed people • Generating own income • Generating a long term endowment • Competition
Service Integrity Inspiration RESOURCE CONSIDERATIONS & SURPLUSES • Human resources (STAFFING PLAN VS VACANCIES) • Financial resources • Efficiency • Effectiveness • The need • (BUDGET VS ACTUAL) • SURPLUSES RELATE TO THE PARTIAL AVAILABILITY OF FUNDS, AND DELAYS IN MATCHING GRANTS BEING RELEASED,
Service Integrity Inspiration FINANCIAL REPORT • GRANT FUNDING
Service Integrity Inspiration FINANCIAL REPORT cont…
Service Integrity Inspiration FINANCIAL REPORT cont…
Service Integrity Inspiration FINANCIAL REPORT cont…
Service Integrity Inspiration WAY FORWARD • Continue to Leverage Mandela’s legacy for nation building • Optimise on the avenues for income generation that are now possible • Strengthen programming • Leverage the completion of the Qunu component • Continue to be community embedded • Invite more direct and deliberate government support, moral and otherwise • Address the resource constraints