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Sports & Entertainment Marketing II

Sports & Entertainment Marketing II. 1.01 Describe the value of DECA. What is DECA?. A career and technical student organization that: Is designed to attract students into marketing careers. Encourages the understanding of free enterprise. Encourages civic responsibility.

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Sports & Entertainment Marketing II

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  1. Sports & Entertainment Marketing II 1.01 Describe the value of DECA.

  2. What is DECA? A career and technical student organization that: • Is designed to attract students into marketing careers. • Encourages the understanding of free enterprise. • Encourages civic responsibility. • Maintains a series of competitive events. • Offers awards and recognition. • Offers scholarships.

  3. What is DECA continued? • An association of marketing students • Helps develop leaders in marketing, management, entrepreneurship. • Is one of the three integral parts of the Sports and Entertainment Marketing Course. • The other 2 are classroom instruction and work based learning.

  4. Who can join DECA? • Any student taking a marketing-related course such as sports and entertainment marketing. • DECA is co-curricular; DECA is incorporated into the classroom.

  5. What are the Goals of DECA? • To prepare marketing education students to take their proper places in the business world. • To develop leadership characteristics. • To develop self-confidence and self-acceptance. • To develop a greater understanding of our competitive, free enterprise system. • To further develop occupational competencies needed for careers in marketing, management and entrepreneurship. • To develop high ethical standards in personal and business relationships.

  6. What are the Goals of DECA Continued? • To develop effective international relationships. • To develop a greater awareness of career opportunities in marketing. • To develop greater proficiency in communication. • To develop greater appreciation of the responsibilities of citizenship. • To develop a healthy competitive spirit. • To develop social and business etiquette.

  7. What are the Benefits of DECA? • Sense of belonging • Group participation • Motivational involvement • Competitive involvement • Personal growth and development

  8. Basic Facts • DECA stands for: Distributive Education Clubs of America • Headquarters: • International: Reston, VA • NC: Raleigh • Publications: • National DECA–DECA Dimensions • NC DECA–DECA Connections • Tagline: Developing leaders in marketing, management and entrepreneurship.

  9. Basic Facts continued . . . • Colors: Blue and gold • Blue represents sincerity • Gold represents success • Emblem: Diamond • Four points on the DECA diamond: 1. Social Intelligence 2. Leadership Development 3. Civic Consciousness 4. Vocational Understanding

  10. Unit 1 Project • You are to create a new sports or entertainment product and provide a prototype. • The project details are located on the website in Unit 1 under “Unit 1 Project Overview” • The answers to these questions need to be organized into a PowerPoint Presentation.

  11. Divisions of DECA • High School • Delta Epsilon Chi • Collegiate • Alumni • Professional

  12. Levels of DECA • Local (HS) • District • State (NC) • Region (NC is in Southern) • 4 Regions: North Atlantic, Southern, Central, and Western • International

  13. Governance in DECA • Professional staff • Leadership council • Student leadership

  14. Sustaining DECA Financially • Membership in DECA requires that each member pay dues on the state and national level.

  15. Other NC CTE Student Organizations • DECA–Marketing Education • FBLA–Business and Information Technology Education • FCCLA–Family and Consumer Sciences Education • FFA–Agricultural Education • HOSA–Health Occupations Education • TSA–Technology Education • SkillsUSA–VICA–Trade and Industrial Education

  16. DECA Conferences • Sports and Entertainment Marketing Conference held in Orlando, Florida. • Marketing Competitive Events Conference (MCEC) – District competition.

  17. DECA Conferences continued . . . • North Carolina Career Development Conference (NC CDC) – State competition held in Greensboro. • International Career Development Conference (ICDC).

  18. DECA Events • Competency Based Competitive Events: • Apparel & Accessories Marketing Series • Food Marketing Series • Management Team Decision Making Events: • Sports & Entertainment Marketing Mgmt Team Decision Making • Travel & Tourism Marketing Mgmt Team Decision Making

  19. DECA Events continued … • Marketing Research Events: • Hospitality & Recreation Marketing Research • Retail Marketing Research • Chapter Team Events: • Civic Consciousness Project • Creative Marketing Project

  20. DECA Events continued … • Business Mgmt & Entrepreneurship Events: • E-Commerce Business Plan • International Business Plan • Marketing Representative Events: • Advertising Campaigns • Fashion Merchandising Promotion Plan

  21. DECA Special Activities • 7-Up Challenge • Virtual Business Challenge • DECA Quiz Bowl

  22. Themes • International Theme: DECA . . . “Developing leaders in marketing, management and entrepreneurship.” • North Carolina Theme: NC DECA . . . (Can you find it?)

  23. Join DECA TODAY!

  24. Unit 1 Project continued … • Continue working on Unit 1 Project • Research and provide solid evidence of your work in your presentation • All work is be completed and ready for presentation at the end of the unit

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